- Work cross functionally to develop and execute national public relations communications to enhance all BlueTriton Brands portfolio of spring water brands
- Manage PR agency for all 16 brands. Set agenda for the agency and lead ongoing management of their agenda and calendar of events.
- Develop comprehensive public relations communications around key brand activations to improve program impact. Communications include the execution of press appearances, interviews, and events in coordination with the CMO, VP of Marketing, Brand Leads and the PR agency.
- Maintain and build upon relationships with local and national broadcast, print, online media outlets.
- Develop press releases, pitches, talking points/briefing documents, Q&As, holding statements and media alerts.
- Pitch stories to advance Brands' agendas to business, trade media, and traditional media.
- Organize and coordinate national press events and public appearances.
- Develop & maintain the communications calendar to establish a strategic cadence of announcements to increase earned media.
- Pursue opportunities to tell Brand success stories and create business value.
- Lead identification and submission development/entries to national advertising and marketing awards.
- Develop PR reports, presentations, and other materials.
- 8-10 years of experience in brand public relations in the food and beverage or CPG (consumer packaged goods) industries
- Experience developing and implementing public relations strategy for a portfolio of brands
- Established media contacts in both national and regional print, television, radio and online media outlets, and deep knowledge of how media works.
- Excellent written and verbal communication skills.
- Demonstrated ability to work well with management, both within and outside the company and collaborate with colleagues across functions.
- Excellent organizational and project management skills and the ability to multi-task in a fast-paced environment.
- Able to travel as needed (15% anticipated).
- Bachelor's degree required.
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Senior Manager of Brand Public Relations - Stamford, United States - BlueTriton
Description
BlueTriton is a leading provider of spring and purified water products - the name behind your favorite bottled water brands.
We are proud to offer an extensive portfolio of highly recognizable, responsibly sourced, and sustainably packaged spring water in addition to other quality products and services.
Get ready to quench your thirst with exciting possibilities when you join BlueTriton for a fiercely good career doing work that matters.
Whether your career interest is rooted in Finance, HR, Marketing, Sales, IT, Sustainability or our Legal/Regulatory/Government team, professional roles at BlueTriton within our Corporate Teams could very well be the place for you to uncap your potential Be prepared to join a team that is deeply committed, boldly innovative, and fiercely good for our consumers and customers, for our people, and for our communities.
Job Description
We are currently seeking a Senior Manager of Brand Public Relationsto be located in Stamford, CT and will report to the Chief Marketing Officer.
Responsibilities:
Requirements:
BlueTriton Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment.
We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. BlueTriton Brands is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please contact us atBlueTriton Brands offers an unrivaled portfolio of water brands for healthy hydration, including Arrowhead, Deer Park, Ice Mountain, OriginTM, Ozarka, Poland Spring, Zephyrhills, AC+ION Alkaline Water, Splash Blast Flavored Water Beverage, Splash Fizz Flavored Water Beverage Saratoga and Pure Life Purified Water.
Senior Manager of Brand Public Relations professionals in Stamford
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Shanise Britton
People | Processes | Outcomes