CRM Product Owner refers to the individual responsible for overseeing the development and management of a Customer Relationship Management - West Carson, United States - NebulaWorks
Description
Europa-Park, Rulantica, Hotels, YULLBE and Eatrenalin - the Europa-Park experience resort is constantly evolving. With this development comes an increased demand for digital systems, platforms, and services. We invite you to dive into the fascinating world of the Europa-Park experience resort and contribute to making emotions digitally tangible.
To strengthen our Customer & Market Intelligence (CMI) team, we are looking for support. Our CMI team offers data-based, analytical, and strategic services that are used by various internal stakeholders.
Your responsibilities
- Responsible for requirements management, selection, and implementation of a company-wide CRM system in collaboration with various internal and external stakeholders
- Creation of system documentation and continuous support and prioritization of (agile) development of the CRM system through new features and system integrations in consultation with stakeholders
- Continuous optimization of internal CRM processes and ensuring data and insights for other systems and teams such as marketing, eCommerce, or guest services
- Preparation of KPIs, creation of reports and analyses on customer structure and behavior, and derivation of recommendations for action
- Support in segmenting customer data and profiles in exchange with various data recipients
Your profile
- Successfully completed studies in a relevant field (computer science, business informatics, digital marketing, digital transformation
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