Lifecycle Marketing Specialist - San Francisco, United States - Prosper
Description
The Role
Problems You Will Solve:
- Build simple and complex multichannel marketing campaigns in Iterable, including setting up experiments and conditional splits, using data in API event payloads and user profile attributes.
- QA campaign builds/journeys to ensure development output meets campaign requirements.
- Ensure all campaign business requirements are documented and translated into technical requirements.
- Collaborate directly with teams to gather campaign requirements, identify opportunities for optimization and deliver campaigns and journeys to meet provided business requirements.
- Collaborate with technical resources to QA API event JSON payloads, outbound webhooks, and provide guidance as necessary.
- Post launch validation of campaign send counts and performance.
About You:
- Direct experience building journeys with a modern marketing automation platform, preferably Iterable. Braze, SFMC, Marketo, or similar experience is also relevant.
- Ability to setup A/B tests and advanced segments to provided spec and troubleshoot.
- Working knowledge of API events and webhooks.
- Working knowledge of lifecycle marketing best practices.
- Ability to work independently with mínimal supervision, manage several simultaneous projects, and proactively deliver key projects.
What We Offer:
- The opportunity to collaborate with a team of creative, fun, and driven colleagues on products that have an immediate and significant impact on people's lives
- The opportunity to work in a fastpaced environment with experienced industry leaders
- Flexible time off, comprehensive health coverage, competitive salary, paid parental leave
- Wellness benefits including access to mental health resources, virtual HIIT and yoga workouts
- A bevy of other perks including Udemy access, childcare assistance, pet insurance discounts, legal assistance, and additional discounts.
Compensation details:
The salary for this position is $84,000 - $114,000 annually, plus bonus and generous benefits. In determining your salary, we will consider your location, experience, and other job-related factors.
LI-RC1
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