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    Director, Analytics - Stamford, United States - Conair

    Conair
    Conair Stamford, United States

    1 week ago

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    Description
    Director, Analytics & Insights, Personal Care

    Job ID

    Marketing/Brand ManagementStamford,Connecticut

    Job Title:
    Director, Analytics & Insights, PCA


    Location:
    Stamford – CT (Hybrid)

    Job Description:


    We are in search of a dedicated, strategic-minded, and highly analytical Director of Analytics & Insights to join our team at Conair.

    In this role, you will play a crucial part in providing valuable consumer and market insights to drive strategic decisions and optimize the performance of our products in the marketplace.


    Key Responsibilities:
    As the Director of Analytics & Insights at Conair, Personal Care your primary responsibilities will include:

    Lead the Personal Care division's Analytics & Insights function, integrating a "consumer-driven" approach across the brand, from product development to marketing plan activation to in-market performance tracking.

    Provide actionable insights and recommendations using data from platforms such as IRI, Nielsen, NPD (both syndicated and consumer), DOMO, JDA (ProSpace), and other relevant systems to guide go-to-market plans and assess the performance of new product launches.

    Lead the Category Management team developing strategies for key retail accounts to maximize brand visibility. Conduct analysis using internal shipment information, syndicated data, and account point of sale (POS) data.

    Generate and analyze Consumer & Shopper Insights to inform decisions related to new product development, brand communication, packaging, creative assets, and marketing optimization.

    Collaborate closely with Product Development, Marketing, and Sales on insights related to new product development, marketing communication, and new item introductions to drive business growth.

    Standardize data and reporting across the division, assisting in database maintenance and development for faster access to accurate information.

    Competencies/Requirements:
    To excel in this role, you should possess the following competencies and meet the requirements:

    Strong analytical skills with technical knowledge of main syndicated data platforms and key consumer research methodologies.
    Proven ability to craft actionable insights and stories from large datasets, demonstrating expertise in business analysis.

    Experience working with product development and marketing teams to define learning and validation plans for new products and creative assets.

    Strong strategic thinking and excellent communication skills to convey complex data and insights effectively.
    Ability to incorporate company and customer objectives into highly actionable, analysis-based recommended courses of action.
    Track record of managing, coaching, and developing teams.

    Qualifications:
    Bachelor's Degree
    10+ years of Consumer, Shopper Insights, Shopper Behavior, and/or Category Management Experience required.
    Experience working with syndicated services (NPD, Nielsen, IRI) is necessary.
    Experience with both qualitative and quantitative consumer research methodologies.
    Experience in consumer product goods preferred.
    Knowledge of Web/eCommerce analytics (e.g., Google Analytics) is a plus.
    Willingness to travel as needed to fulfill job responsibilities.
    Join Conair and contribute to shaping our product, marketing, and go-to-market strategies.

    If you are a dynamic, data-driven professional with a passion for serving consumers with compelling product offerings, we invite you to apply and make a meaningful impact on our brand's success.

    Conair is an equal opportunity employer, celebrating diversity and committed to creating an inclusive environment for all employees.
    #J-18808-Ljbffr
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