Content Strategist - Chicago, United States - VML

VML

Verified Company

Chicago, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.

With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology.

We deliver end-to-end solutions that result in revolutionary work.

Who we are looking for:

What you'll do:

Executes content strategy best practices and looks for ways to evolve deliverables based on client, industry or market need
Gathers and incorporates stakeholder input to defines multichannel content needs based on persona and journey insights
Approaches every initiative with a focus on business results
Develops strategic content deliverables (assessments, style guides, matrices, site content, editorial calendars, etc.)
Delivers on clients' editorial standardssometimes refining or establishing standards given project needs
Ensures collaboration and clear communication with crossfunctional teams and disciplines
Understanding of web technologies like content management systems, marketing automation, dynamic content, ecommerce, SEO, personalization, translation/localization, etc.

Who you are:

Minimum 5 years of content strategy experience for commerce
BA or BS required
Agency experience and expertise across planning/strategy, writing/design, analytics, or technology
Genuine passion and curiosity about information consumption and a desire to make that experience more delightful and efficient
Creative mindset with strong knowledge of current web and content development emerging trends
Ability to clearly communicate ideas, decisions and reasoning to broad audiences including fellow professionals, business and technical stakeholders and senior executives
Experience solving for ongoing, personalized experiences across channels (paid, owned, and earned)
Experience in writing and editing with a growing ability to work independently and in crossfunctional groups as needed
Highly organized and detailoriented

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward.

Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.

Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.