- Ensures the delivery of creative, effective communications consistent with the company's brand standards and voice
- Understands and executes to meet the client's strategy, core message, target audience, and specific goals
- Produces work that is consistently on time and within budget
- Works collaboratively with copywriters, account managers, UX, and other communicators
- Delivers materials for a broad spectrum of communications channels, including broadcast, video, animation, radio, audio, digital ads (HTML5), email and web (Sketch), direct mail, print ads, PowerPoint presentations
- Presents materials to clients; works positively and constructively to resolve issues and make necessary revisions
- Shows strong follow-through and attention to detail from project initiation through completion and archiving of files
- Works within established workflow processes
- Provides expertise in effective messaging for various audiences and guidance for applying the company's style guide and brand voice
- Maintains or improves skill level in design software and design techniques and methods
- Performs other duties as assigned
- 4-year degree or equivalent work experience
- 10+ years experience.
- Experience with art direction, graphic, web, mobile, video/broadcast, and motion design (animation)
- Strong art direction/design portfolio
- Proficiency in Adobe Creative Suite, Sketch or Adobe XD, and presentation software (e.g., Microsoft Powerpoint, Keynote, Prezi)
- Experience with advertising, marketing, corporate or customer-facing materials
- Recent experience in creating integrated communication campaigns across numerous channels
- Strong concepting skills
- Strong presentation skills
- Well-organized, capable of managing multiple projects and deadlines concurrently
- Proven commitment to producing error-free, superior-quality work while following brand guidelines
- Demonstrated understanding of current communications best practices
- Collaborative, team-oriented, and flexible
- Knowledge of various social media channels - Twitter, YouTube, LinkedIn, Facebook, etc.
- Microsoft SharePoint - document storage and management
- Workamajig - project management and time-tracking tool
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Digital Art Director 74583 - North Carolina, United States - Onward Search
Description
Summary:
The Senior Creative/Web Specialist Art Director is responsible for concepting, art direction, graphic design as well as presentation design, and presenting brand advertising, product marketing, and customer- and employee-facing communications. The specialist partners with copywriters, account managers, and digital specialists to meet the creative director's expectations and the client's objectives within the brand.
Responsibilities:
Qualifications:
