Public Relations Associate - Beverly, United States - Highland Electric Fleets
Description
Summary
The Public Relations (PR) Associate to help shape and amplify our corporate brand in ways that promote our business, values and mission.
Reporting to the Public Relations Manager, you'll be responsible for planning, coordinating, and executing creative PR campaigns in coordination with our PR agency and the broader marking team.
This role will help to tell Highland's story in ways that are creative, accessible, and appealing to a broad range of stakeholders including state and federal officials, school districts, media, parents, students, and local community groups.
They work to inform, educate, and inspire engagement with Highland's mission to make zero-emission electric school buses accessible and affordable for everyone.
This new role presents an exciting opportunity to be a part of an evolving Marketing team and a growing organization.
Key Responsibilities:
- Draft press releases, pitches, case studies, and media summaries
- Build relationships with new media contacts and maintain relationships with existing contacts
- Manage media requests in a timely and professional manner
- Pitch story ideas and content to media
- Ensure all communication is cohesive with the brand image
- Track and analyze media coverage to inform future campaigns
- Measure PR program impacts using regular reporting
- Organize, schedule, and prepare key leaders for press interviews
Qualifications:
- Bachelor's degree in communications, journalism, public relations, marketing, or related field
- 24 years of experience in public relations or corporate communications
- Excellent organization skills
- Demonstrated ability to prioritize tasks and manage time effectively
- Strong working knowledge of a variety of public relations programs
- Strong oral and written communication skills
- Proficient in Microsoft Office, Google Workspace
- Proven ability to develop, implement, and execute successful public relations campaigns
- Prior experience with Cision, Meltwater, or BusinessWire
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