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Senior Associate, Marketing Operations - Doral, United States - Industrious
Description
About the Company:
Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes and stages, including our own.
We believe that what makes a great day at work is the people on your team and the problems you get to solve together.
We're looking for people who love thinking outside the box and thrive in a truly collaborative setting. As teammates, we encourage new ideas and toast every win. We're excited about having a meaningful impact on people's workplace experience.Great days also start when everyone can be their authentic self at work.
Diversity of backgrounds, thoughts, and ideas is critical to our success in delivering great workplace experiences, both for our members and for each other.
Industrious is committed to creating an inclusive, respectful environment that embraces your individuality and quirkiness. You are valued for who YOU are. We celebrate our people as individuals who can accomplish great things when we work together as one team.We are proud to have been recognized as one of America's 500 fastest-growing companies in 2020 by
Inc. Magazine
and one of Forbes' Best Startup Employers.
About the Role
We are seeking a seasoned Senior Associate of Marketing Operations to join our dynamic team at Industrious.
In this role, you will play a pivotal part in enhancing our Email Marketing, Conversion Rate Optimization (CRO), and Marketing Analytics efforts.
With the recent implementation of HubSpot, you will primarily focus on leveraging this platform to conceive and implement innovative email marketing campaigns.
Moreover, your expertise will be essential in utilizing HubSpot's Marketing Analytics tools to craft comprehensive dashboards that showcase the effectiveness of our marketing initiatives.
In addition to your proficiency with HubSpot, you will be responsible for utilizing our Conversion Rate Optimization platform, Intellimize, to conduct rigorous multi-variate testing on our website and landing pages.
Achieving success in both CRO and Email Marketing requires seamless collaboration with cross-functional teams, including Sales and Technology, and close coordination with Performance, Creative, and other Marketing team members.
Reporting directly to our Senior Manager of Marketing Operations, you will collaborate closely to identify novel strategies aimed at enhancing our mid-funnel conversion rates.
As a Senior Associate, you will be empowered to drive innovation within our Marketing Operations function, contributing to the continued growth and success of our organization.
Key Responsibilities:
Develop and manage email marketing calendar and schedule.
Configure email to be send-ready, incorporating scheduling and segmenting email lists based on person-level characteristics and behaviors.
Monitor email deliverability and optimize email performance metrics.
Conduct thorough website traffic and user behavior analysis to identify conversion rate optimization opportunities.
Utilize A/B testing and multivariate testing methodologies to optimize website elements.
Utilize data analytics tools and techniques to extract insights from marketing data.
Segment customer data for targeted marketing campaigns and personalized messaging.
Translate data insights into actionable recommendations for marketing initiatives.
Job Requirements:
2-3 years of experience in a similar function at an organization in a B2B function. B2C industries of interest would be hospitality or travel.
Experience with Hubspot is a requirement for this position
Experience with Web Testing platforms like Intellimize, Optimizely, Hotjar, Google Optimize, Crazy Egg, VWO, or others is a plus, but not required
Ability to be a self-starter with a genuine interest in Marketing Technology, Marketing Strategy, and the union of both
Demonstrate strong communication skills and have the ability to collaborate effectively within a team environment.
Compensation:
The annual base compensation range for this role is between $70,000 - $80,000.
The successful candidate's actual base compensation will be based upon a variety of factors, including but not limited to work experience, job-related knowledge, skills, and professional qualifications.
You will also be eligible for an annual bonus calculated based on individual and company performance.Base and bonus compensation are just two components of Industrious' total compensation package that may be available to employees.
Other great employee perks and benefits include heavily subsidized healthcare plans, generous paid time off, company stock options, wellness programs, professional development grants, 401k plan, and many other benefits, subject to applicable eligibility criteria and company policies.
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