- Responsible for managing the execution of programmatic display, mobile, and video campaigns on your book of business and ensuring flawless execution and exceptional campaign performance
- Partnering with internal teams to understand the client's marketing goals and provide media plan feedback to ensure we are set up to achieve results
- Helping identify and suggest new strategies or tactics that will help deliver or exceed client goals
- Strong understanding of programmatic display strategies, tools, and data that can be leveraged to make campaigns more successful
- Analyzing data on a daily basis to perform ongoing optimizations to achieve KPI goals, including optimizations across other digital media channels
- Identify any shifts in digital performance trends
- Contributing to weekly, monthly, and annual reporting needs and insights
- Contributing to client presentations and insights
- Troubleshoot campaign, creative, and technical issues affecting tracking, implementation, and/or performance
- Leading trafficking in DCM and platforms with support from internal teams
- Contributing to improvements in processes
- Learn & model best practices in Google Marketing Platform (DV360), Campaign Manager, and Google Tag Manager. Working knowledge of The Trade Desk, DSP, Google Analytics, and visualization and reporting tool (Tableau) would be a bonus
- Demonstrate best practices in working and communicating cross-functionally with sales, client solutions, media activation, and 3rd party vendors using vertical business strategy, revenue-driving tactics, and increase customer satisfaction
- Using your analytical mindset, you will work with and communicate cross-functionally with Sales, Client Solutions, and other internal stakeholders on platform strategy, execution, performance, and reporting of campaigns across all programmatic buying platforms
- Collaborate with teams as the programmatic experts for clients on campaign performance and optimization, providing insights into the best strategies and tactics to achieve business objectives
- Proactively problem-solve to resourcefully seek the best solution to challenges
- Demonstrate deep understanding of agency process, departments, and how to effectively get work done on time and on budget
- Supports interviewing and hiring processes (as needed) and helps train and educate the team on best practices
- Responsible for client retention rates
- Supporting key lines of business (agency business, Fan365, or other responsibilities as outlined in your individual performance goals)
- Disrupt the mindset of customers and sales teams by bringing innovative ideas that showcase a case for change and MogoSME's unique value proposition
- Identify opportunities to improve the campaign performance and customer experience
- Become the expert in your channel of focus
- Identify opportunities to improve the campaign performance and customer experience
- Demonstrate deep understanding of agency process, departments, and how to effectively get work done on time and on budget
- Become the expert in your channel of focus
- Maintain strong working knowledge of each channel (Google Analytics, Tableau, DV360, etc.) for reporting and campaign insights
- Continued training within channels (Google Analytics, Tableau, DV360, etc.) for reporting and campaign insights
- Work on additional projects as requested
- Bachelor's degree (B.A.)or equivalent work experience
- 2+ years of professional work experience with a firm understanding of data, statistics, or analytics
- Understanding of performance analytics and ability to interpret data into meaningful insights and actionable next steps
- Strong organizational skills and ability to maintain accuracy and meet deadlines in a high-volume, fast-paced environment
- Excellent interdepartmental coordination, collaboration skills, and project management skills
- Ability to communicate directly with clients to address questions and resolve concerns with diplomacy and acumen
- Understanding of performance analytics and the ability to interpret data into meaningful insights and actionable next steps
- Knowledge of JavaScript, SQL, and HTML is a plus
- Google Analytics certified preferred
- Working knowledge of Google Marketing Platform (DV360), Campaign Manager, and Google Tag Manager. Working knowledge of The Trade Desk, DSP, Google Analytics, and visualization and reporting tool (Tableau) would be a bonus
- Self-motivated critical thinker, with high attention to detail
- Creative problem solver who anticipates challenges and preemptively offers solutions
- Well-developed interpersonal skills and ability to get along with diverse personalities
- Team-oriented, able to balance individual contributions with the health and efficacy of the team
- Expresses a willingness to always go the extra mile to support both clients and internal stakeholders
- Loves fast-paced work environments, functions in ambiguity, and adapts well to change
-
Email Marketing Specialist
3 weeks ago
Gesmat San Francisco, United StatesDuis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt. · Proin sed libero enim sed faucibus turpis in. Nisi est sit amet facilisis. Venenatis cras ...
-
Marketing Specialist
3 weeks ago
Solomon Page San Francisco, United StatesWe are hiring a Marketing Specialist to join a financial company based in San Francisco, CA. This 6-month contract role will be fully remote. · Pay Rate: $40/HR - $50/HR based on level of experience · Responsibilities: · Execute comprehensive marketing strategies (using Paid and ...
-
Marketing Specialist
2 weeks ago
Raphael House of San Francisco San Francisco, United StatesJob Title: Marketing Specialist · Department: Development · Reports to: Director of Development · Summary: · Since 1971, Raphael House has been at the forefront of providing homeless and low-income families in the San Francisco Bay Area the personalized family-centered solutions ...
-
Digital Marketing Specialist II
3 weeks ago
teamworkonline Larkspur, United StatesMogoSME, a subsidiary agency of LEARFIELD, has over 30 years of experience providing award-winning digital marketing, branding, and creative solutions for over 100 clients across multiple channels and platforms. This role will focus on clients within the Arts & Entertainment, Ath ...
-
Digital Marketing Specialist II
1 week ago
Learfield Larkspur, United StatesLocation: · Larkspur, CA 94939 · Department: · Sales/Business Development · SUMMARY · The Digital Marketing Specialist II is primarily responsible for managing programmatic advertising campaigns. You will be responsible for developing and maintaining flawless digital marketing ...
-
Digital Marketing Specialist II
1 week ago
AEG Larkspur, United StatesIn order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.MogoSME, a subsidiary agency of LEARFIELD, has over 30 years of experience providing award-winning digital marke ...
-
Marketing Specialist
4 weeks ago
Collabera Alameda, United StatesWe are seeking a seasoned Marketing Manager to join our Healthcare Professional (HCP) Marketing Team. The ideal candidate will possess a minimum of 4-6 years of experience, with a strong background in marketing or product management, particularly in regulated healthcare settings. ...
-
Marketing Specialist
2 weeks ago
Solomon Page San Francisco, United StatesWe are hiring a Marketing Specialist to join a financial company based in San Francisco, CA. This 6-month contract role will be fully remote. · Pay Rate: $40/HR - $50/HR based on level of experience · Responsibilities: · Execute comprehensive marketing strategies (using Paid a ...
-
Marketing Specialist
1 day ago
Gensler San Francisco, United StatesYour Role · As a Gensler Marketing Specialist, you will create proposals, qualitative research, presentations and other deliverables daily, both in print and digital across multiple platforms. You will be successful because you are skilled with InDesign, have a strong graphic de ...
-
Marketing Specialist
16 hours ago
University of California , San Francisco San Francisco, United StatesMarketing Specialist · Orthopaedic Surgery · Full Time · 78355BR · Job Summary · Note: This is a contract position with a 6 months end date from date of hire. · In this entry-level role, this position revolves around establishing and maintaining strong branding and our onli ...
-
Marketing Specialist
3 weeks ago
University of California San Francisco, United StatesMarketing Specialist · Orthopaedic Surgery · Full Time · 78355BR · Job Summary · Note: This is a contract position with a 6 months end date from date of hire. · In this entry-level role, this position revolves around establishing and maintaining strong branding and our onli ...
-
Marketing Specialist
4 days ago
Tasting Room Expo Napa, United StatesAt DuMOL, we believe in empowering our people and fulfilling career aspirations. DuMOL is a career destination with countless opportunities for advancement, and a world-class culture that is centered around creating the best possible environment for our people to thrive. · Found ...
-
Marketing Specialist
2 weeks ago
Farmers Insurance - Office of Ray Mizrachi San Francisco, United StatesJob Description · Job DescriptionThe Farmer Insurance San Francisco District Office is looking for a confident and highly motivated individual that's interested in a great entry level telemarketer/lead generator opportunity. As an entry level telemarketer/lead generator you will ...
-
Marketing Specialist
2 days ago
University of California , San Francisco San Francisco, United StatesNote: This is a contract position with a 6 months end date from date of hire. · In this entry-level role, this position revolves around establishing and maintaining strong branding and our online presence of our Department. This position involves creating engaging content across ...
-
Marketing Specialist
2 weeks ago
Mosaec San Francisco, United StatesSan Francisco, California, Note: This is a contract position with a 6 months end date from date of hire. In this entry-level role, this position revolves around establishing and maintaining strong branding and our online presence of our Department. This position involves creating ...
-
Marketing Specialist
3 weeks ago
US Tech Solutions San Francisco, United StatesThe team is hiring a contract marketer to support product and growth marketing initiatives. This role is a combination of project management, channel management, and content production.Core responsibilities: Marketing Campaign Execution: Execute comprehensive marketing strategies ...
-
Digital Marketing and Video Sales Specialist
3 weeks ago
Explainly Sausalito, United StatesIntroduction: · Join our dynamic team at Explainly & ReviewPoint where creativity meets innovation in digital marketing and video production. We are seeking a driven Digital Marketing & Video Sales Specialist to propel our sales efforts across both digital marketing agency servi ...
-
Marketing Specialist
17 hours ago
Bagel Street Cafe Millbrae LLC Millbrae, United StatesMarketing Specialist · Company: Bagel Street Cafe Millbrae LLC · Location: Millbrae, CA · Position Type: Full-time · Experience: Unspecified · Education: Unspecifed · Salary: $57,658 · 30% local travel req'd. Resume to 537 broadway, Millbrae, CA 94030 ...
-
Marketing Specialist
3 weeks ago
Farmers Insurance - Office of Ray Mizrachi San Francisco, United StatesJob Description · Job DescriptionThe Farmer Insurance San Francisco District Office is looking for a confident and highly motivated individual that's interested in a great entry level telemarketer/lead generator opportunity. As an entry level telemarketer/lead generator you will ...
-
Marketing Specialist
16 hours ago
OUTFRONT Media Berkeley, United StatesAbout OUTFRONT · We are one of North America's most innovative media companies. We leverage the power of creative excellence, unbeatable locations and smart audience data to change the game for advertisers. Our purpose as a company is to help people, places and businesses grow s ...
Digital Marketing Specialist II - Larkspur, United States - MogoSME
3 weeks ago
Description
MogoSME has over 30-years experience providing award-winning branding, creative and digital marketing solutions across all channels to clients in sports, financial services, higher education, arts and entertainment. Together with Learfield, we bring the passion and loyalty of college sports fans to national and local sponsors through creative, data-driven campaigns across multiple channels and platforms.
SUMMARY
The Digital Marketing Specialist II is primarily responsible for managing programmatic advertising campaigns. You will be responsible for developing and maintaining flawless digital marketing campaign management to achieve client's KPIs. The three main functions being: 1) Media Planning, 2) Campaign Build & Execution, 3)Reporting & Analysis.
ESSENTIAL FUNCTIONS
The following reflects management's definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time based on business needs.
Media Activation:
The approximate base pay range for this position is $62,000.00 to $75, Please note that the pay range provided is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation. Actual compensation may vary based on factors including but not limited to job-related knowledge, skills, and experience as well as geographic location.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance, Disability and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.
#104071
