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Senior Marketing Specialist
5 days ago
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Associate Director CPASS Foundation - Chicago, United States - Chicago African Americans in Philanthropy
Description
TITLE:
Senior Marketing & Communications Specialist (Bilingual in Spanish)
POSITION PURPOSE
Reporting to the Associate Director, the Senior Marketing & Communications Specialist (SMCS) plays a critical role in ensuring the organization achieves its plans for growth in alignment with its mission, vision, and values.
The SMCS will be responsible for digital content creation, management of CPASS's editorial calendar, and managing all aspects of the organization's marketing and social media presence.
Ideally, the candidate will be comfortable working both independently and collaboratively within a small, close-knit team, and thrive in a fast-paced, deadline-driven environment.
The successful candidate must be able to communicate effectively with a diverse range of stakeholders.KEY RESPONSIBILITIES
General Marketing & Communications
Collaborate with the leadership team to develop marketing and communications plans to promote CPASS resources, white papers, publications, public awareness and advocacy efforts, and the network of affiliate STEMM Partnerships
Execute on marketing strategy for STEMM public awareness campaigns (National STEM Day, etc.)
Write and edit content for CPASS website and email marketing efforts, including quarterly newsletter
Contribute to affiliate STEMM Partnerships' marketing and communications support, including branding and online engagement
Maintain communications editorial calendar for team use for web, email, and social media
Manage digital asset library
Contribute to corporate/partner engagement content development in collaboration with key staff (Annual Fund, Annual Report)
Support media and other relevant external partner relationships as needed
Social Media Management
Manage all aspects of CPASS's social media presence (CPASS website, LinkedIn, Facebook, Instagram, Twitter, YouTube)
Drive strategy to increase daily engagement on CPASS social media accounts
Lead content creation for CPASS's Social Media, including written blog content, tweets, posts, google ad development, and videos
Increase awareness for key STEMM initiatives and events
Data & Analytics
Monitor, report, and present on online engagement analytics (web, email, social media, earned media)
Leverage key engagement metrics across platforms to optimize content, messaging, and distributions
Event Coordination & Attendance
Participate in CPASS and partner events to capture content for marketing, advertising, and photography purposes
Assist in the planning and execution of events, both online and offline, to promote the organization's initiatives
Collaborate with internal teams to define event goals, objectives, and target audience
Relationships with Program Partners
Maintain effective relationships
Develop new partnerships in alignment with organizational goals
Collaborate to identify funding and build partnerships that support STEMM improvement efforts.
Maintains excellent working and lasting relationships; including increasing satisfaction
Support CPASS and funder relationships
Miscellaneous
Performs other duties as assigned.
ABOUT CPASS FOUNDATION
We introduce traditionally underrepresented middle school, high school, and college students to Science, Technology, Engineering, Math, and Medicine (STEMM) subjects, majors, and training.
We encourage them to learn about the curricula, unique benefits, and the ever-growing job opportunities that STEMM-based companies like tech and health care offer.
Our goal is to create multiple opportunities, so Illinois-based students can participate in STEMM-related activities, receive an invaluable education, and continually grow in this intriguing field.
The more they learn about STEMM, the more career opportunities – and confidence – our students can expect.
We educate students to realize STEMM careers have expanded far beyond tech and into medicine and other health-related and creative fields.
PREFERRED QUALIFICATIONS
Required Education:
Bachelor's Degree
Desired field (s) of study: Journalism, Public Relations or Communications
Experience :
Desired area/fields(s) in which experience was obtained: any professional experience in communications and/or marketing, preferably in a nonprofit organization.
Language Proficiency :
Bilingual candidates are encouraged to apply (especially those who speak Spanish).
Candidates will be evaluated on their language proficiency and should include a description of their language abilities in their cover letter.
MINIMUM QUALIFICATIONS
Excellent written and verbal communication skills (candidates selected to interview will be required to complete written performance exercise)
Strong attention to detail and proofreading skills
Computer skills required:
Microsoft Office Suite
Familiar with implementing marketing and communications strategic plans
Proven results in managing social media platforms (Facebook, Twitter, YouTube, Instagram, etc.) and analytics technologies (HubSpot, Sprout Social, Tweetreach, Meltwater, etc.)
Demonstrated ability to work on multiple projects simultaneously while managing deadlines
Passion for working with underrepresented populations and individuals of diverse backgrounds
A belief that ALL of our scholars are capable of high achievement in STEMM fields
Commitment to organizational mission and STEMM diversity; willingness to embrace goals/values is essential
Results-driven; work around potential obstacles to ensure all goals are met and deliverables are completed by end of program
Self-starter with ability to work on multiple initiatives at the same time; excellent project and time management skills
PERFORMANCE METRICS
Execution and delivery of assigned projects
Number of project deliverables that meet the expectations
Increasing trend in social media metrics (i.e., reach, impressions, audience growth rate, engagement rate, amplification rate, virality rate, etc.)
Satisfaction from team members and partners.
Demonstrated leadership and vision in managing staff and major projects or initiatives.
Overall organizational success as measured by CPASS OKRs Dashboard.
MINIMUM COMPETENCIES:
(Skills, knowledge, and abilities.)
Self-motivated, attention to detail, ability to multitask, strong organizational skills, and good independent judgment.
Ability to think strategically, analytically, and creatively is required: ability to inquire about and listen to an organization's interests and needs, and then to understand and determine how to build funding partnerships with them.
Collaboration:
Exceptional listening, communication, and presentation skills; professionalism; excellent time management and organizational skills; timeliness and dependability; ability to have difficult conversations.
Relationship Building:
Respect for individual differences of everyone in the room; humility; patience when addressing situations; ability to listen to multiple perspectives; restorative approach to relationship building and conflict resolution.
Problem Solving:
Remain curious, innovate, iterate, and quickly pivot as needed; keep activities on task, think creatively, and act swiftly in the face of unexpected events; make data-based decisions.
Resilience:
Approach situations with a growth mindset, adapt, and reflect to ensure desired outcome(s) are met.
Advanced knowledge of Microsoft Word, Excel, and other Office tools and social media CRM platforms.
Qualified applicants are considered for employment without regard to age, race, color, religion, gender, national origin, sexual orientation, disability or veteran status.
CPASS encourages applications from women, people of color, individuals with disabilities, and lesbian, gay, bisexual, transgender, and gender non-conforming individuals.
Salary Range:
Commensurate with Experience
Benefits: 100% employee coverage for health, dental, vision, short and long-term disability. Also, a 403B employer match.
HOW TO APPLY
Complete an online application
here .
The application includes a place to upload your resume and cover letter and to provide written responses to specific prompts.
Address the cover letter to the Hiring Committee. No phone/email inquiries will be accepted.Candidates must pass all background checks.
This position will close when filled
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