Business Development Representative - United States - Raynmaker

    Raynmaker
    Raynmaker United States

    1 week ago

    Description
    About Raynmaker
    is the AI-native sales engine purpose-built for small and mid-sized businesses. We empower local and franchise businesses to compete with enterprise-level capabilities-through AI-driven lead targeting, next-best-action automation, and intuitive workflows that help them close more deals, faster. We're a venture-backed, fast-growing team committed to helping SMBs grow with confidence.
    Role Overview
    This is not a traditional SDR role; this is a pathway up the sales ladder.
    We are looking for someone who understands tech but can explain it to anyone.
    This is a BDR who knows how to prospect, hunt, and generate real revenue pipeline. Someone who understands blue-collar industries, has confidence engaging business owners, is comfortable using AI-powered tools, and has the ambition to grow into a full-cycle AE in the near future.
    You will be responsible for building and activating a high-quality book of business, generating 360 new leads annually, and driving deep outbound into the industries we serve. You will learn the product inside-out, become a trusted advisor to owners, and represent Raynmaker at trade shows, events, and market activations.
    If you thrive in high-stakes, high-reward environments and want a clear path to becoming an AE-with real equity upside-this is the role.
    Prospecting & Pipeline Creation
    • Own the outbound motion targeting blue-collar industries (HVAC, roofing, remodeling, automotive, home services, trades, etc.).
    • Use AI-powered prospecting tools, enrichment tools, automation, and modern outreach strategies to scale volume while personalizing messaging.
    • Build targeted lists, research accounts, and identify key decision-makers.
    • Create repeatable prospecting workflows that improve efficiency and conversion rates.
    Outbound Engagement
    • Execute multi-channel outreach (calls, email, SMS, social, video) to generate qualified opportunities.
    • Deliver strong value-based messaging around ROI, automation, and sales acceleration for SMBs.
    • Handle objections effectively and move conversations forward with confidence.
    Qualification & Handoff
    • Qualify prospects based on business size, sales volume, existing lead flow, and AI-readiness.
    • Set highly qualified demos for AEs while ensuring smooth, well-documented transitions.
    • Support AEs by providing full context, notes, pain points, and key buying indicators.
    Targets & Revenue Expectations
    • Drive 360 new high quality client leads annually (approx. 30 per month).
    • Understand and communicate the value of unit-based pricing (~205 units per average client).
    • Maintain consistent weekly activity and opportunity-creation KPIs.
    Travel & Industry Presence
    • Attend trade shows, industry conferences, and partner events as an ambassador of Raynmaker.
    • Support booth engagement, live demos, top-of-funnel lead capture, and on-the-ground relationship building.
    Cross-Functional Collaboration
    • Partner closely with our Chief Customer Officer , marketing, and GTM leadership to refine messaging, targeting, and outbound strategy.
    • Share insights from industry conversations to influence product and GTM improvements.
    Who Thrives in This Role (Ideal Profile)
    Blue-Collar or Trades Background
    Either:
    • You grew up in a blue-collar environment, OR
    • You've sold into it and understand how these owners think, buy, and operate.
    Senior SDR/BDR Experience With AE Ambition
    • 2-4+ years outbound SDR/BDR experience
    • Proven ability to create pipeline
    • Hungry to become an AE but not yet given the opportunity
    • Comfortable running high-volume outreach with personalization
    SaaS + AI Tools Proficiency
    • Familiar with CRMs and modern outbound stacks
    • Comfortable using AI tools to prospect faster and smarter
    • Understands SaaS value propositions and automation themes
    Strong Network & Relationship Builder
    • Existing connections in service-led, blue-collar, franchise, or field-service industries is a major plus
    Self-Starter DNA
    • Can hit the ground running with minimal hand-holding
    • Thrives in a high-growth startup environment
    • Motivated by impact, autonomy, and upside
    Qualifications
    Required
    • 2-4+ years of outbound sales experience (BDR/SDR/Inside Sales)
    • Experience selling into SMBs with a focus on Medium vs. Small or field-service industries
    • Comfort with AI prospecting tools, CRM platforms, and modern outbound tech
    • Strong communication, objection handling, and consultative discovery skills
    • Willingness to travel for trade shows and events
    Preferred
    • Experience in blue-collar, franchise, field services, or home services industries
    • Background in SaaS or startup environments
    • Demonstrated progression toward AE responsibilities
    Benefits:
    • Competitive base salary with performance-based commissions.
    • Equity in a high-growth company.
    • Health, dental, and vision insurance.
    • Opportunities for career development and advancement within the sales team.
    • Training and mentorship programs to enhance sales skills.
    • A collaborative, positive work environment with a focus on teamwork and success.
    • This role will be hybrid/remote, with some work based out of the Denver office as needed.

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Business development representative