- Assessing and integrating new paid media partners while exploring innovative go-to-market strategies to elevate the Zoominfo brand.
- Spearheading priority campaigns such as Co-pilot and Big Bets, demonstrating expertise in crafting and executing comprehensive branding media campaigns from inception to completion.
- Continuously generating fresh testing concepts, proficiently navigating testing parameters, benchmarks, and post-campaign analysis, and implementing insights to refine future strategies.
- Hands-on management of audience orchestration platforms, adeptly importing pertinent audience segments into ad-buying platforms to optimize targeting efficiency. Ex: Salesforce, Zoominfo for Sales/Marketing, Liveramp.
- Championing the holistic marketing approach across the full funnel, adeptly establishing, communicating, and optimizing KPIs and objectives.
- Deep understanding of account-based marketing (ABM/ABX). Target and expose Zoominfo's existing and new customers on the account level based on ZI's ICP. Track individual and account performance and media touch
- Collaborate with the ABX team as a consultant and bring ABX initiatives to market with a strong perspective and aim to methodically track the performance of key target accounts by establishing a framework for account-based marketing in paid media.
- Translate business objectives into measurable account-based KPIs
- Successfully manage ABX at scale to drive paid media results
- Demonstrating the influence of branding on lower-funnel paid media efforts by collaborating closely with paid media channel managers to develop and reinforce branded and sequential messaging strategies.
- Mastery in managing paid media campaigns across diverse platforms such as Facebook, LinkedIn, Spotify, Reddit, TikTok, Google, and others, proficiently setting up, monitoring, and optimizing campaigns for maximum impact.
- History and proven track record of building, activating, reporting on, and optimizing media campaigns within ad platforms
- Knowledge of paid media KPIs and hands-on approach to tracking paid media goals in ad platforms and corporate website (via pixel conversion tracking). Knowledge of setting up conversion pixels in GTM
- Exhibiting expertise in driving efficiency at scale and effectively monetizing the outcomes of upper-funnel paid media initiatives, complemented by exceptional storytelling and presentation abilities.
- Profound understanding of various tech stacks and customer journeys, strategically incorporating these insights into paid media planning and purchasing decisions.
- Performs other duties as required/assigned by manager.
- Bachelor's degree in Marketing, Economics, Business, or a related field.
- Proven hands-on experience managing substantial budgets and driving tangible results for branding initiatives across diverse media channels.
- Strong analytical abilities with practical use of reporting tools such as Looker Studio, Tableau, etc.
- Demonstrated experience in managing branded efforts specifically within the realm of large B2B SaaS companies.
- Track record of consistently enhancing performance metrics for paid media campaigns while adhering to budgeting goals.
- Proven track record of managing budgets/goals across variety of motions (existing business, new business and prospecting and Account-based marketing)
- Excellent storytelling and presentation skills to effectively communicate campaign strategies and results.
- Proficiency in managing paid media campaigns across multiple platforms including Facebook, LinkedIn, Spotify, Reddit, TikTok, Google, and others directly within ad buying platforms. Hands-on knowledge and experience is required.
- In-depth knowledge of messaging, ad formats, testing methodologies, and industry best practices.
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Senior Digital Media Manager - Waltham, United States - ZoomInfo Technologies LLC
Description
At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.
The Senior Digital Media Manager will support ZoomInfo's g GTM paid media initiatives for branded (upper funnel, awareness and consideration) initiatives and will evaluate potential and existing vendors and set up benchmarks, track spend, budgets and performance, and determine appropriate media mix.
General Function/Role Purpose:
The Senior Digital Media Manager will support ZoomInfo's g GTM paid media initiatives for branded (upper funnel, awareness and consideration) initiatives and will evaluate potential and existing vendors and set up benchmarks, track spend, budgets and performance, and determine appropriate media mix.
What You'll Do
Normal office environment. Some travel may be required.
#LI-AP2
#LI-Hybrid
Actual compensation offered will be based on factors such as the candidate's work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.
$104,000-$143,000 USD
About us:
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams - all in one platform.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an Equal Opportunity employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.
Senior Digital Media Manager professionals in Waltham
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Jessie Delorey
Hello! I have just completed my master’s degree in strategic marketing communications, and I am look ...