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    Manager, Digital, Media, and PR - Chicago, United States - Mark Anthony Group

    Mark Anthony Group
    Mark Anthony Group Chicago, United States

    3 weeks ago

    Default job background
    Description

    Lead the day-to-day management of paid media activation plans for LRB portfolio, creating and delivering an insights-driven approach that inspires innovative strategies in Digital Media & Advertising, PR initiatives and Earned Media and ensuring a cohesive and impactful brand presence

    Accountabilities & Impact:

    • Lead the implementation of the media and advertising strategy, and introducing best-in-class programs that drive strong consumer engagement
    • Includes overseeing all programmatic, SEO/SEM and social media campaigns; partnering with agencies to implement PR & Influencer events and initiatives.
    • Identify, build, implement and optimize partnerships, including custom content, integrations, and media to shelf programs; manage relationships with agencies and other media and analytics companies and technology vendors
    • Manage test and learn programs within activation plans, in support of digital and non-digital media learnings
    • Synthesize data from disparate sources to identify insights to inform and transform the company's media approach
    • Evangelize paid media and emerging media technologies and trends
    • Lead tactical plan development, challenging the team to raise the bar and discover new ways to breakthrough, driving stronger results via real time optimization
    Skills & Experiences Needed:
    • 8+ years of relevant media & advertising experience, preferably in Beverage/Snacks CPG
    • Extensive experience in influencer marketing campaigns, PR amplification, and earned media impressions
    • Proven ability to think creatively, coupled with strong analytical, project management and presentation skills
    • Self-driven, self-motivated, positive with a collaborative approach. Must have an ambitious growth mindset, an ROI driven approach to spend-allocation.
    • Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.
    At Mark Anthony, we live by our 5 Core Values every day:

    Sense of Urgency
    • We value sense of urgency because we are a fast-paced company in a fast-paced industry
    • You act as if there is no tomorrow and get it done today
    Authenticity
    • We value authenticity because we need to stay real
    • You are authentic, diplomatic, respectful, thoughtful and you always have the best intentions
    Simplicity
    • We value simplicity; why use 50 words when you can use 5?
    • You thrive in ambiguity, are comfortable with change and bring simplicity to complex situations or grey area
    Humility
    • We value humility; there is no room for egos here
    • You're not stubborn, you listen, take feedback/direction and respond quickly to changing direction. We are a team that supports each other
    Trust
    • We value trust because unless we are both trusted and trusting, we will not succeed as a team
    • You put trust in others and do your best to never let anyone down
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