- Shape strategies for Brand campaigns and partnerships that leverage sharp insights to break through in culture, with target consumers
- Develop a comprehensive communications strategy, determining audience, messages, and targets based on previous evaluation/learnings as well as future insight and business/market context
- Serve as the full-funnel steward for marketing communications/campaigns, influencing cross-functional teams (from Marketing Strategy to Creative to Operations to Media) to come up with ideas that are bigger than the sum of their parts to foster a shared sense of ownership and success
- Maximize paid, owned, and earned media to generate awareness, maximize campaign effectiveness and drive measurable KPIs.
- Propose Brand partners that generate awareness and build brand equity for Peacock, and then launch one of a kind initiatives that deliver on mutual goals with the partner
- Proactively lead re-evaluation of plans throughout the year, making recommendations on revisions or potential challenges and identifying key opportunities to help drive the Brand's success
- Minimum of 8 years of content and/or consumer marketing experience – Ideally with a combination of Agency and 'in-house' Brand marketing experience
- Confident leader, able to independently manage high profile workstreams and influence complex campaigns with minimal managerial support
- Demonstrated Expert track record of success in managing Brand marketing campaigns, from strategic positioning to creative campaign to results analysis
- Big picture strategic thinker with the ability to analyze/interpret data and translate research into actionable insights, for a range of audiences
- Ability to sell ideas up, down and across an organization, leveraging Expert storytelling abilities (written, verbal, and visual)
- Excellent communicator and collaborator, able to proactively build relationships with other teams and rally people towards a common goal
- An ambidextrous thinker who is both analytical and highly creative, with the ability to bring clarity to ambiguity
- Fantastic project manager talents to stay organized and execute numerous projects simultaneously
- Works quickly, nimbly, humbly – a team player who is excited by moving fast and can roll with the punches, as required in a start-up environment
- Bachelor's Degree preferred, MBA or Master's Degree a plus.
-
Brand Strategist
1 day ago
Triller Platform Co Los Angeles, United StatesJob Description · Job Description · BOUT TRILLER: · Triller is leading a revolution to connect brands with the culture of music, sports, fashion, and entertainment. Our Creator Marketing and Social Engagement solutions allow brands and creators to build direct relationships wit ...
-
Brand Strategist
5 days ago
Twitter Los Angeles, United StatesAre you prepared to join the X team and help build the ultimate real-time information-sharing app, revolutionizing how people connect? At X, we're on a mission to become a trusted global digital public square, committed to minimal censorship within legal boundaries. Our goal is t ...
-
Senior Brand Strategist
3 days ago
Recess Studios Los Angeles, United StatesRecess Studios · is a leading multidisciplinary creative agency with offices in Portland, OR, New York City, and Los Angeles, CA. We specialize in designing and constructing immersive experiences, enhancing global brands through innovative content and digital solutions, and enga ...
-
Brand Strategist, FB App
1 week ago
META Los Angeles, United StatesYou can create a Career Profile to get job suggestions, prepare for the interview process, and more. · Facebook just turned 20 years old and as one of the original social media networks, there's never been a more important time to think about the future of our brand and how we co ...
-
Brand Strategist
4 weeks ago
VeSync (US) Anaheim, United StatesBrand Strategist · The Company: · VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and deli ...
-
Brand Strategist
4 hours ago
Vesync Anaheim, United StatesThe Company: · VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you ...
-
Brand Strategist, Augmented Reality
3 weeks ago
META Los Angeles, United StatesAt Reality Labs, we're building tools that help people feel connected, anytime, anywhere. We are seeking an experienced Brand Strategist for the Augmented Reality team within Reality labs to help drive the future of wearables. The RL Marketing team drives adoration and everyday u ...
-
Brand Strategist
1 week ago
VeSync (US) Anaheim, United StatesBrand Strategist · The Company: · VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delici ...
-
Brand Strategist, Rl Cross-portfolio Marketing
2 weeks ago
Meta Los Angeles, United StatesAt Reality Labs, we're building tools that help people feel connected, anytime, anywhere. The RL Marketing team drives adoration and everyday usage for RL products by unleashing data-driven marketing and creativity to accelerate business results. We are seeking an experienced Bra ...
-
Senior Strategist
1 week ago
Recess Studios Los Angeles, United StatesRecess Studios is a full-service creative studio with offices in New York City, Los Angeles, CA, and Portland, OR. We design and build immersive experiences, developing and strengthening global brands through content and digital experiences, and connecting our partners with their ...
-
Marketing Strategist
1 week ago
Motion Recruitment Los Angeles, United StatesOur client, a well known theme broadcast media and entertainment company is urgently looking to hire a Marketing/Brand Strategist to join their team on a HYBRID schedule in Los Angeles, CA · ** This is a 6+ month contract to hire with full benefits package on a W2 ** · Required S ...
-
Account Manager
1 week ago
Artisan Council Los Angeles, United StatesAccount Manager (Los Angeles) · Artisan Council - a boutique social media agency based in downtown NYC - is seeking an Account Manager specialized in Social Media to be the Client point of contact and strategic manager for several Artisan Council clients. The successful candidate ...
-
Client Partner
2 days ago
Adomni Los Angeles, United StatesAdomni is a dynamic and innovative adtech startup that transformed the way digital ads are bought and sold for screens in the real world. Our ads platform connects screens + audiences globally, driving business results from branding to performance marketing KPIs. · At our core, ...
-
Associate Creative Director
3 weeks ago
Watson Design Group, Inc. Los Angeles, United StatesJob description · Watson is looking for an accomplished Associate Creative Director to help oversee strategic planning, writing, and ideation for social, digital, and 360° campaigns. The ideal candidate will confidently balance between entertainment and traditional brand marketi ...
-
Graphic Designer
2 weeks ago
Sparks Los Angeles, United States Full timePosition Overview: · The Graphic Designer conceives and creates experiential marketing campaigns across multiple points of contact from web to print, app to environment, creating interactive engagements both low and high tech. · Responsibilities: · Develop illustrations, visua ...
-
Assistant Dean, Graduate Admission, USC
2 weeks ago
Viterbi School of Engineering Los Angeles, United States· At the forefront of innovation and leadership within the Viterbi School of Engineering, the Assistant Dean of Graduate Admission plays a pivotal role in shaping the future of engineering education. Responsible for devising and executing comprehensive graduate admission strateg ...
-
Global Community Manager
1 week ago
Bee Talent Solutions Los Angeles, United StatesAs a Global Community Manager, you will work with the Global Marketing Player Community team to help execute campaigns, support efforts, and roll out projects that support the community. · Additionally, you'll manage direct-to-player communications, including Patch Notes, social ...
-
Marketing Campaign Specialist, Senior
4 weeks ago
Blue Shield of California Los Angeles, United States Full timeThe Commercial Member Acquisition marketing team is looking for a dynamic marketing professional to join us as the Marketing Campaign Specialist, Senior - Member Acquisition. The team are passionate marketers at heart – driven to create the most compelling member experience so th ...
-
Marketing Copywriter
4 days ago
Cedars-Sinai Los Angeles, United StatesAlign yourself with an organization that has a reputation for excellence. We offer an outstanding benefits' package that includes a 403(B), healthcare and generous paid time off. Join us Discover why . News & World Report has named us one of America's Best Hospitals. · What you w ...
-
Strategist, Social Media
3 weeks ago
1000heads Los Angeles, United StatesThe 1000heads Strategy team is a proud, powerful collective of Social Media obsessives, experts managing multi-channel campaigns with a focus on social, digital and partnerships.. You will work closely with a whole host of departmental specialists, from Creative, Insights, to Des ...
Senior Brand Strategist - Los Angeles, United States - Calculated Hire
Description
Sr. Manager, Marketing PlanningLos Angeles, CA - Hybrid
$65-68/hr.
6m. Contract w. Potential Extension/Conversion (W2, Weekly Pay, Benefits)
Our streaming client is seeking an innovative and experienced marketer to lead the development and execution of our brand marketing strategies.
The Manager, Brand Marketing Planning will work closely with the Director of Brand Marketing Planning to execute the vision for brand marketing efforts, providing strategic direction and management to ensure the delivery of best-in-class results, engaging audiences and driving towards our business goals.
Critical to the success of this role is a sharp strategic mind with unwavering cross functional campaign leadership, ensuring all functions and individuals are actively included to collaborate and universally aligned to the same goals and objectives.
In addition, the Manager, Brand Marketing will have diligent ownership of the media budget and execution for assigned titles.
This role will be responsible for key stakeholder management and an ability to present to and influence management as well as work closely with internal and external partners, effectively leading a functional team to achieve the goals and established KPIs.
You are a data-minded creative marketer and business leader who can lead cross functional teams to cut through a crowded and extremely active marketplace with effective campaigns, activations, and stunts.
You like to take big swings on ideas that are grounded in the needs of the business and help to drive both short-term and long-term KPIs.
You are passionate finding a way for a brand to give consumers what they want in an authentic TV experience.
You operate with a challenger mentality and will adapt and react to changing market conditions and business needs.Responsibilities:
Requirements: