-
Associate Manager, Marketing
1 week ago
National Trust for Historic Preservation Plano, United StatesAssociate Manager Marketing & Events Edith Farnsworth House - Careers at the National Trust for Historic Preservation · Back To Openings · Associate Manager, Marketing & Events (Edith Farnsworth House) · Department: · Historic Sites · Location: · Plano, IL · ABOUT THE SITE ...
-
Ft Assistant Stock Crew Manager
2 days ago
Hannaford South Portland, United States**Address**:USA-ME-South Portland-50 Cottage Road · **Store Code**:Store 08279 Grocery · Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out ...
-
Business Development Representative
1 week ago
Cornelius Hellas Sa Poland, United StatesCornelius Hellas Sa · Come join a team where People make the difference As a part of Marmon Holdings, Inc., a highly decentralized organization, we rely heavily on people with the aptitude, attitude, and entrepreneurial spirit to drive our success, and we're committed to attracti ...
-
Admissions Associate
45 minutes ago
First Atlantic Healthcare South Portland, United StatesThis position is hybrid with periodically working from facilities. · Schedule: · - Monday - Friday 8 am-5 pm · - On-call weekend and holidays · Job Duties: · - Data entry and communication with insurance companies. · - Work with Hospital Case Managers to admit patients to facilit ...
-
Leasing Consultant
1 week ago
URS Properties South Portland, United States Part time**GREAT GIG FOR A COLLEGE KID** · **(LOOKING TO GET YOUR FOOT IN THE DOOR FOR A GREAT CAREER OPPORTUNITY?)** · **General Job Description Purpose**: · The purpose of this job description is to communicate the responsibilities and duties associated with the position of Leasing Cons ...
-
Economic Development Specialist
21 hours ago
City of South Portland South Portland, United StatesThe City of South Portland is currently seeking a 37.5 hour a week full-time Economic Development Specialist to join our Economic Development Team. This is an opportunity to join a well-run city and play a part in serving our community with further opportunities for professional ...
-
Production Associate
2 weeks ago
Cintas Cumberland, United States**Requisition Number**: 170634 · Cintas is seeking a Production Associate - Garment/Linen/Bulk Product Folder to support the Rental Division. The Product Folder is responsible for folding customer product manually or through the use of an industrial garment folding machine, count ...
-
Marketing Associate
4 days ago
Deanna Lynn - State Farm Agent Lewiston, United StatesROLE DESCRIPTION:Deanna Lynn - State Farm Agent is searching for a competitive Producer who can recognize opportunities and strategically turn leads into long-lasting customer relationships. As our Marketing Associate - State Farm Agent Team Member, your knowledge of insurance pr ...
-
Marketing Associate
2 days ago
Deanna Lynn - State Farm Agent Lewiston, United StatesROLE DESCRIPTION:Deanna Lynn - State Farm Agent is searching for a competitive Producer who can recognize opportunities and strategically turn leads into long-lasting customer relationships. As our Marketing Associate - State Farm Agent Team Member, your knowledge of insurance pr ...
-
Marketing Associate
1 day ago
Deanna Lynn - State Farm Agent Lewiston, United StatesJob Description · Job DescriptionROLE DESCRIPTION: · Deanna Lynn - State Farm Agent is searching for a competitive Producer who can recognize opportunities and strategically turn leads into long-lasting customer relationships. As our Marketing Associate - State Farm Agent Team Me ...
-
Marketing Associate
1 day ago
Deanna Lynn - State Farm Agent Lewiston, United States Part timeROLE DESCRIPTION: · Deanna Lynn - State Farm Agent is searching for a competitive Producer who can recognize opportunities and strategically turn leads into long-lasting customer relationships. As our Marketing Associate - State Farm Agent Team Member, your knowledge of insurance ...
-
PT Meat Market Sales Associate
1 week ago
Hannaford Supermarkets Westbrook, United StatesAddress: USA-ME-Westbrook-7 Hannaford Drive · Store Code: Store 08223 Meat · Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out farmers and ...
-
Marketing Associate
1 day ago
Catrina Milliman - State Farm Agent Freeport, United StatesJob Description · Job Description***THIS IS NOT A REMOTE POSITION*** · Position Overview · Successful State Farm Agent is seeking a qualified professional to join their winning team for the role of Insurance Staff Position - State Farm Agent Team Member. We seek an energetic prof ...
-
FT Meat Market Sales Associate
1 week ago
Hannaford Supermarkets Scarborough, United StatesAddress: USA-ME-Scarborough-31 Hannaford Drive, Route 1 · Store Code: Store 08342 Meat · Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out ...
-
Inside Sales Associate
1 week ago
ClearH2O Westbrook, United States: · ESSENTIAL DUTIES AND RESPONSIBILITIES: · - Reports to the Vice President, Sales & Marketing · - Activities directed both by independent prospect and existing customer development as well as inbound marketing lead generation and campaign follow up. · - Executes outbound commun ...
-
Center Store Manager
1 week ago
Hannaford Westbrook, United States**Address**:USA-ME-Westbrook-7 Hannaford Drive · **Store Code**:Store 08223 Grocery · Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out far ...
-
Inside Sales Associate
1 week ago
ClearH2O Westbrook, United States**Position Summary**: · **Essential Functions**: · **Principal Duties and Responsibilities (*Essential Functions)** · - Activities directed both by independent prospect and existing customer development as well as inbound marketing lead generation and campaign follow up. · - Exec ...
-
Entry Level Marketing Associate
1 week ago
Aces Acquisitions Saco, United StatesAces Acquisitions is looking for a growth-minded individual with leadership potential. We promote strictly from within, which is why we start each new team member off in our entry-level position. Our next Marketing Associate will handle the retail marketing campaigns for our clie ...
-
PT Meat Market Sales Associate
5 days ago
Hannaford Supermarkets Gray, United StatesHannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out farmers and producers to join our Local program which celebrates not only local foods, but ...
-
PT Meat Market Sales Associate
1 week ago
Hannaford Supermarkets Gray, United StatesAddress: USA-ME-Gray-130 Shaker Rd · Store Code: Store 08251 Meat · Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out farmers and producer ...
Associate VP Marketing - Portland, United States - CLevelCrossing
Description
Job InformationHumana
Associate VP, Marketing - Home Segment
in
Portland
Maine
Description
Humana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being.
As a company focused on the health and well-being of the people we serve, Humana starts from within, and is committed to providing progressive benefits that advance the employment experience and vitality of the associate community.
Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive.
Humana is building an industry-disrupting home care business, which is bringing care to the patient's home across the full spectrum of acuity from Primary Care relationships to Hospital encounters.
Our integrated model includes integrating recently acquired assets, such as Kindred at Home and onehome, with strategic partners such as heal and Dispatch and our owned care management, palliative, and other specialized programs.
When we are able to integrate the care model of these home-focused services with the Humana's other traditional care lines, we will create a superior patient experience driving improved health outcomes and position the company uniquely in service of seniors living with chronic conditions.
This will require developing new categories and products, expanding into new customer segments, deploying critical capabilities to win with those segments and redefining the care experience.
This strategic shift will add considerable complexity to the marketing function supporting the segment and strong marketing leadership will be key to the successful execution of the strategy.
Over the coming years, the business will be focused on continued growth in the fee for service business model, as well as developing and growing an effective value based care model, together with the recent capabilities brought into the organization through the onehome acquisition.
Against that backdrop, we are seeking a talented marketing leader to join our team in the newly-created role of Associate Vice President (AVP), Marketing - Home Segment.
Working in close collaboration with the business, you will oversee the development and implementation of long term integrated strategies and programs that will be key to the success for the largest Home Health business in the country.
More specifically, you will drive patient acquisition, engagement and retention through a tight relationship with the sales function, as well as through direct-to-consumer strategies.
Finally, you will develop a broad understanding of the business and how it interacts in the plan space, as well drive marketing strategies that meet business challenges and that also position Humana as a thought leader in the Home Health space.
This position can be located anywhere within the lower 48 states. Relocation assistance will be provided if you desire to relocate to Louisville, KY.Responsibilities
Key Responsibilities
Define Marketing approach for the existing fee-for-service and emerging value based care business models in home health, with consideration for how the business fits within the overall care delivery system at Humana.
Partner deeply with sales function to understand their go-to-market needs, develop strategies to support, and progress capabilities for building business through referrers with CRM tools, bringing marketing automation to home health and other service lines.
Partner with clinical innovation team to define and launch new services through the referring community and, where appropriate, direct-to-consumer. Define value prop, position, and oversee development of launch campaigns. Support product development with deep understanding of consumer insights, tracking nascent consumer trends, and responding to market shifts.Lead Portfolio Marketing approach for the segment, considering asset compatibility for internal and external growth.
Engage with partner organizations to deeply align on marketing strategies both internal and external to Humana.
Lead team in rapid test and learn methodology and innovation in engagement marketing
Relationship management with the most senior levels in the business segment
Drive sales success with carriers and providers (B2B marketing) through packaging value of Home Solutions assets, and thought leadership
Performance measurement and improvement
Oversee and manage all marketing strategy, planning, plan execution, financial management and measurement for the Segment Marketing team.
Build, lead, and develop an initial team of 10-15 experienced marketing professionals: coach and mentor associates with a goal of developing and retaining talent.
Scale team as business grows; develop roadmap for marketing capabilities and gain buy-in for support. Lead team through change as home health and onehome businesses integrate fully into Humana.Partner with and leverage skilled marketing professionals in other teams as Subject Matter Experts to provide the optimal marketing answers to business challenges; Collaborate within broader Marketing organization to ensure consistency within market strategies, communications and messaging.
Key Candidate QualificationsThe successful candidate will have broad and diverse marketing leadership experience in multiple environments, including sales enablement, B2C, B2B, digital, and introducing CRM/marketing automation practices to a business.
He/she will have a degree in Marketing or a related field and a clear track record of spearheading the adoption of marketing best practices and innovation.
This person will be a strong leader of people with proven success in expanding and elevating the capabilities and performance of the team.
Finally, the successful candidate will have experience playing a pivotal role supporting a successful, large-scale business transformation and will demonstrate the ability to toggle effortlessly between strategic and tactical activities.
In addition to the above, the following professional qualifications and personal attributes will be ideal:Strong business acumen... more than 'just' a marketing mindset - understanding downstream and upstream impacts
Experience with business development and growth strategies; innovation mindset
Solid foundational expertise in marketing/consumer analytics
Excellent foundation in marketing fundamentals and best practices, with understanding and demonstrated experience in complex or regulated consumer purchases.
Ability to introduce and create change and/or urgency; perseverance to overcome disruption and barriers; ability to work through tumultuous or ambiguous scenarios successfully.
Experience managing external vendor relationshipsStrategic thought partnership and ability to learn the business, helping to shape the 2-3 year marketing strategy to support business growth
A clear passion for the consumer/customer
Excellent oral and written communications skills, including the polish, poise, and executive presence that will ensure effective interaction with senior and executive level audiences
Current or recent experience in a large, highly matrixed company (i.e., Fortune 250), with proven ability to influence leaders and key stakeholders in such an environment
Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs and win their co-ownership in the outcome
MBA or advanced degree in marketing, advertising, or similar field
NOTE:
We will requirefull COVID vaccination, including booster, for this job, as we are ahealthcarecompany committed to putting health and safety first for our members, patients, associates, and the communities we serve.
If progressed to offer, you will be required to provide proof of full vaccination, or documentation for consideration of a medical or religious exemption where allowed by law.
Requests for these exemptions should be submitted at least 2 week prior to your scheduled first day of work.Scheduled Weekly Hours
40
DescriptionHumana is a $90 billion (Fortune 40) market leader in integrated healthcare with a clearly defined purpose to help people achieve lifelong well-being.
As a company focused on the health and well-being of the people we...DescriptionHumana is a $90 billion (Fortune 40) market leader in integrated healthcare with a clearly defined purpose to help people achieve lifelong well-being.
As a company focused on the health and well-being of the people we...DescriptionProvides executive leadership to Humana.
ResponsibilitiesVice President, Threat Management & ResponseJob Description:
Humana is a Fortune 50 market leader in integrated healthcare whose dream is to help people a...
#J-18808-Ljbffr