Marketing Analyst - Scottsdale, United States - Massage Envy

Massage Envy

Verified Company

Scottsdale, United States

4 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Overview:

Massage Envy is looking to hire a Marketing Analyst Manager to draw simplified learnings out of complex data from multiple sources.

You will be responsible for tracking marketing spending, KPI's, and identifying customer insights through multiple sources to identify opportunities to drive business results.

You will analyze marketing and employer brand performance aligned with business strategy by developing and refining techniques used to measure engagement, conversion, and trends for marketing.

Additionally, you will evaluate the multichannel impact of marketing activities on engagement, membership, and ROI.

Essential Functions

Lead biweekly meetings highlighting client, business, and marketing trends
Conduct promotion analyses and communicate results
Understanding of datasets/databases and partner closely with FP&A, external vendors, and IT data teams to identify new data sources or tools
Identify marketing and business level opportunities based on learnings and insights
Create and distribute marketing dashboards and reports to track key performance indicators and trends in network performance by campaign or initiative
Simplify findings into summaries and visuals that provide highlevel insights for executive updates
Manage relationships with external marketing and employer brand analytics vendors
Monitor competitive data and activity across available sources and identify trends and opportunities
Actively seek ways to address data gaps and quality gaps to improve performance to maximize results
Collect and summarize relevant industry insights from public sources
Gather, analyze, and interpret employer brand data to ensure performance is aligned to business strategy
Support team by providing ad hoc reports

Education, Experience, and Skills Required

Bachelor's degree or equivalent work experience
23 years handson experience in data analytics
Analytical background with the ability to use multiple data sets, technologies, and analytical techniques to identify business trends, risks, and opportunities
Strong analytical mindset, attention to details, critical thinking abilities, problem solver
Previous experience developing and creating reports
Ability to gather data from multiple sources and create meaningful results
Ability to manage and prioritize multiple assignments and deliverables
Proficient in Microsoft Excel and PowerPoint
Working knowledge of Power BI, SQL and Salesforce is a plus
Strong analytics skills with an understanding of Google Analytics, web, and CRM analytics
Organized with selfinitiative and passion to explore data for additional learnings
Outstanding communication skills (both oral and written) coupled with the ability to articulate clearly
Strong ability to build relationships/excellent verbal and written communication skills
Selfdirected with the ability to exercise independent judgment
Occasional travel may be required

Massage Envy Franchise LLC Benefits
Hybrid work model, flexible work from home options available.

In addition to a great work environment, Massage Envy Franchise LLC offers Medical, Dental and Vision Benefits. Paid Life Insurance and 401K, Generous Paid Holidays, vacation, and sick time.

At Massage Envy Franchise, LLC, we believe in helping people feel their best through total body care—a mission that touches everyone.

And we know that investing in uniquely talented, fiercely passionate people is the key to achieving it. We work hard, we have fun, which is a key part of helping employees feel their best

Massage Envy Franchising, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics._

Telecommute:
true

Remote Type:
Hybrid remote