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    Director, Marketing - Honolulu, United States - HMSA

    HMSA
    HMSA Honolulu, United States

    3 weeks ago

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    Description
    Job Summary

    Hybrid Work Environment - Must reside in Hawaii ** Pay Range: $90,770 - $156,409

    Note:
    Individuals typically begin between the minimum to middle of the pay range


    The Director, Marketing is responsible for managing the execution of complex marketing campaigns supporting HMSA's lines of business, programs, services, and brand.


    The director acts as the main liaison between Communications and HMSA business areas and oversees advertising, social media, and other deliverables associated with marketing plans and campaigns.

    This includes regular reporting to assist with assessing the effectiveness of campaigns and making necessary adjustments.


    The Position Will Collaborate With Communications Leadership To Plan, Direct, Implement, And Monitor The Performance Of Campaigns That Are Of Critical Importance; Work Directly With And Develop And Maintain Relationships With Senior Executives And Key Internal And External Stakeholders; And Mentor And Consult With Internal Teams To Ensure Alignment And Consistency.

    Areas Of Focus May Include

    Membership growth and retention
    Budget management
    Digital and traditional (print, TV, and radio) advertising
    Email marketing and direct mail campaigns
    Social media
    Performance analytics
    Promotion of new products and services
    Campaign evaluation and success metrics
    Market research planning and evaluation

    Minimum Qualifications

    Bachelor's degree and six years of related work experience; or an equivalent combination of education and related work experience.
    At least three years of management experience.
    Strong writing and editing skills.
    Strong verbal communication skills.
    Strong project management skills.
    Advanced written, listening, and presentation communication skills.
    Intermediate working knowledge of Microsoft Office software, including Word, Excel, and PowerPoint.
    Proficiency with social media tools/platforms (e.g., internet, blogs, podcasts, wikis, Facebook, Instagram, LinkedIn, etc.).
    Knowledge of online tools and resources (e.g., Google Analytics, Survey Monkey).

    Duties And Responsibilities

    Strategic planning, campaign implementation, and project management.

    In partnership with key business areas, lead the development of comprehensive marketing plans and multichannel campaigns to engage target audiences and promote HMSA's lines of business, programs, and services.

    Own and develop strategic marketing plans to promote HMSA's brand.
    Collaborate with leadership to plan, direct, and implement marketing strategies to support key plans and initiatives.
    Secure endorsement and consensus for strategies and plans to build awareness of the HMSA brand.
    Establish and implement policies and procedures for managing and completing projects.
    Ensure cost effective, high quality, and timely delivery of design, production, and fulfillment.

    Oversee the development, distribution, and maintenance of all print and digital collateral including but not limited to, email, direct mail, brochures, event invitations, promotional items, and more.

    Oversee staff in managing search engine optimization, paid digital tactics, social media advertising, and all other digital marketing platforms.

    Manage the marketing budget by summarizing, researching, analyzing past expenditures, and forecasting projections based on strategies and projects to be deployed.

    Management
    Manage the Marketing Specialist & Media Buyer, Marketing & Communications Specialist, and other staff as assigned.
    Establish systems for assignment, tracking, and review of work.

    Function as a senior member of the department, participating on the management team, and helping to lead the department toward meeting its goals, mission, and vision.

    As appropriate, contract with, manage, and direct the work assignments of vendors and consultants.
    Relationship management
    Develop relationships with HMSA department leads to ensure appropriate and consistent marketing support.
    Develop relationships with subject matter experts to ensure message alignment and integration.
    Select and manage appropriate vendors to support HMSA's marketing efforts.
    Performs all other miscellaneous responsibilities and duties as assigned or directed.
    Support VP, Communications and other executives with special projects and other duties as assigned.

    #J-18808-Ljbffr
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