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Email Marketing Manager - San Diego, United States - Petco
Description
2 weeks agoBe among the first 25 applicants
Create a healthier, brighter future for pets, pet parents and people
If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.
Our core values capture that spirit as we work to improve lives by doing what's right for pets, people and our planet.
We're the future of the pet industry
We're here to improve lives
We drive outstanding results together
We're welcome as we are
Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners.
We are 29,000 strong, working together across 1,500+ pet care centers, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics, eight distribution centers and two support centers.
Essential Job FunctionsRecommend and develop the organization's e-mail and text message (SMS) marketing strategy and annual calendar.
Lead, plan, and execute all external marketing and transactional e-mails, including development of creative briefs; segmentation of audiences (i.e., viewers and receivers of e-mail and text messages); and managing e-mail coding production, obtaining approvals, and troubleshooting as necessary to drive incremental value and continuous improvement of email KPI's.
Ensure all Petco Love's communications continue to provide compelling content and storytelling to our audiences that align with non-profit mission as well as brand vision and strategy.
Lead the design, creation, and implementation of new e-mail marketing and transactional e-mail initiatives, including personalized and dynamic triggered programs to support new digital tools.
Develop documentation and processes related to e-mail and user data.Responsible for working with vendors, staff and technology teams to configure systems and manage data integrity across MarTech applications, and quickly address any issues.
Work with vendors on e-mail issues, including white/black-listing and e-mail filters. Ensure that e-mail messages adhere to SPAM regulations.Develop a rigorous testing strategy for email marketing campaigns, including subject lines, dynamic content, creative layout, targeting, etc.
Track campaign and message performance and data, prepare campaign reports to present to management and others, and identify and leverage trends and opportunities.
Study and recommend e-mail and text message marketing practices, techniques and methods to maximize inbox placement, responsiveness, and accurate rendering across all major e-mail clients and devices.
Analyze key user segments, identify opportunities within the data and work collaboratively with staff to develop new strategies to improve efficiency and effectiveness of e-mail and text message marketing activities.
Provide supervision to assigned staff:
includes activities such as hiring, counseling, guiding, training and delivery of disciplinary processes as required.
Required Skills And Qualifications
Bachelor's degree.
5+ years email marketing experience, including segmentation and testing experience.
Hands on experience with CRM marketing operations, technology, and campaign platforms.
Excellent analytical and quantitative skills. Experience with a web analytics platform such as Google Analytics.
Proven track record of driving results in a fast-paced and ambiguous environment.
Experience leading the design, creation and implementation of new e-mail marketing and transactional e-mail initiatives, including personalized and dynamic triggered programs to support new digital tools.
Light knowledge of HTML, CSS and e-mail best practices.Experience building logic queries within relational database management system(s).
Ability to analyze data and trends to inform strategy and drive business decisions.
Demonstrated knowledge of email best practices including deliverability, personalization, subject lines, reporting, send time optimization, etc.
Petco Animal Supplies, Inc. is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
The pay ranges outlined below are presented in accordance with state-specific regulations. These ranges may differ in other areas and could be subject to variation based on regulatory minimum wage requirements.Actual pay rates will depend on factors such as position, location, level of experience, and applicable state or local minimum wage laws.
If the regulatory minimum wage exceeds the minimum indicated in the pay range below, the regulatory minimum wage will be the minimum rate applied.
$75, $112,600.00/ year
For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see
To translate this webpage to Spanish or other languages on your internet browser click the translate button to the right of your browser address bar.
Additional instruction can be found here:
Para Traducir Esta Página Web Al Español u Otros Idiomas En Su Navegador De Internet, Haga Clic En El Botón De Traducción a La Derecha De La Barra De Direcciones De Su Navegador.
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