Director of Brand Sponsorships and Experiential - Chicago, United States - U.S. Bank National Association

U.S. Bank National Association

Verified Company

Chicago, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

At U.S. Bank, we're on a journey to do our best.

Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.

We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential.

A career with U.S.

Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.

Try new things, learn new skills and discover what you excel at—all from Day One.

U.S. Bancorp is the parent company of U.S. Bank National Association, the fifth-largest commercial bank in the United States. We are headquartered in Minneapolis, Minnesota and operate more than 2,000 bank branches in 26 states.

Our team of more than 70,000 employees serve our millions of retail, business, wealth management, payment, commercial and corporate, and investment services customers across the country and around the world.

With a diversified mix of business lines generating $23 billion in annual revenue, we are strategically positioned in our industry, reaching $559 billion in assets.

This commitment continues to earn a spot on the Ethisphere Institute's World Most Ethical Companies list and puts U.S. Bank in the top 5% of global companies assessed on the CDP "A" List for climate change action.

The Role
U.S. Bank's Marketing team is seeking a Brand Sponsorships and Experiential

professional with proven leadership experience to maximize the impact of brand sponsorships and experiential marketing to drive growth for the brand and the business.

This individual will manage the portfolio of brand sponsorships and experiential activations across a range of opportunities including national sports that build awareness, drive consideration, preference, and ultimately client acquisition.

This leader will support opportunities across the breadth of the U.S. Bank portfolio.

U.S. Bank is focused on enhancing customer service, building new capabilities, and driving efficiency across business units and corporate functions.

As such, this individual must bring a desire to lead change on behalf of customers and colleagues alike, and be able to operate in a centralized, highly accountable construct.

This individual must strike the right balance between leading change at a swift pace while maintaining a disciplined focus on Marketing.

Primary Responsibilities

Leads property identification, valuation, negotiation, and activation of partnerships to maximize ROI of the sponsorship portfolio, including both new & existing partnerships.
Defines innovative, nontraditional sponsorship models as well as large national properties to achieve greater ROI through consumer preference and business relationships.
Understands business line needs in order to build sponsorship activations that maximize ROI, sponsorship key performance and activation engagement objectives.
Socializes strategic sponsorship approaches with senior executives, revenue line leaders and the senior marketing leadership team
Leads crossfunctional teams (internal and external) through the development and execution of sponsorship activations (e.g., internal creative team, agency partners, public relations, media, social, CSR team, etc.).
Communicates key metrics and opportunities to senior leadership through written reports, presentations, and stakeholder status meetings for both existing and new sponsorship properties.
Helps identify, negotiate, and execute a combination of owned, earned & paid social programs, leveraging external partnerships where appropriate, that extend the reach and quality of U.S. Bank's messages.
Partners with the digital team to execute paid social strategies to bring sponsorship programs to life.
Ensures integration of sponsorship activities with overall marketing campaigns, other key functional groups and key agency partners.
Develops and applies metrics and measurement tools for the evaluation of sponsorship investments and initiatives aligned with overall marketing and national sponsorship metrics.
Direct management and oversight of national and regional sponsorship teams, providing mentorship and development opportunities.
Interacts with MC1 and MC2 leaders while managing a team of 10+

Skills and Preferred Qualifications

Bachelor's degree in Marketing, a related field, or equivalent education required
10+ years' experience in corporate sponsorships and experience marketing
8+ years' experience leading people/teams
Experience developing and executing a successful national brand sponsorship plan
Proven track record managing and communicating with Clevel executives at sponsorship properties and internally.
Proven track record showing the demonstrative value of specific sponsorship activities and activations.
A strong knowledge of the Financial Services industry preferred
Passion for sponsorships, sports, and culturally