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Sales - Media Buyer - Newport Beach, United States - Lead iD LLC
Description
As the Programmatic Media Buyer, you will be responsible for working with both the Sales Managers and Campaign managers to execute CPI campaigns across our DSP.
The ideal candidate would be a passionate, driven, and analytical person who is able to partner with cross-functional teams to drive installs.
Responsibilities will include but are not limited to:
Key Responsibilities:
Setup and/or manage a variety of CPI campaigns across programmatic sources, including content and native ad networks, exchanges / trading desks / DSPs, video platforms, and advertising networks to ensure reach, efficiency and scale are met while hitting KPIs
Identify online media buying opportunities by growing current relationships as well as locating new partners
Spearhead negotiating and closing deals
Lead analysis of campaign results to direct managers and executive team
Monitor and analyze campaigns for both delivery and performance
Ensure campaigns are profitable (Spend does not exceed gross profit)
Create solid media buying process and plan of action to ensure proper and thorough testing occurs for each campaign
Plan of Action to include:
Test Spend Threshold
Minimum Days needed to test
Networks to Test
Targeting
A/B Testing options
Create "Scale" process after successful testing of a campaign
Manage and lead Media Buying as needed
Requirements:
2+ years' of experience in an online media buying role working hands-on with programmatic channels, including ad networks, exchanges and self-service platforms, ideally for a direct response advertiser
Knowledge of various media forms, including display, video, email and mobile
Comfortable working with large budgets ($1MM+)
Experience with all deal models required:
CPM, CPC, CPA, hybrid
Superior analytical skills and attention to detail
Advanced proficiency in MS Office Suite – especially Excel
Experience with ad trafficking
Creative thinker – passion for developing new marketing tactics and executing on them
If you feel your experience and skill set is a match for this role, send a resume and cover letter to
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