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    Senior Marketing Database Specialist - Chicago, United States - Holland & Knight LLP

    Holland & Knight LLP
    Holland & Knight LLP Chicago, United States

    3 weeks ago

    Default job background
    Full time
    Description

    We are a Firm where people truly believe in what they do and strive to achieve the highest standards of performance and success.

    Job Summary

    The Senior Marketing Database Specialist is responsible for maintaining the daily processing of the firm's Marketing Database (InterAction) with a primary focus on supporting the email marketing related processes. This position has a visible impact on many marketing and client relationship initiatives throughout the firm by ensuring the accuracy of client and contact data.

    Job Responsibilities

  • Under the direction of the Marketing Database Manager, ensure the overall quality of data by examining and processing contact data changes made by InterAction users, including Attorneys, Practice Assistants and other staff. This includes the processing of DCM tickets, reviewing and promoting new contacts/possible duplicate contacts.
  • Ensure the overall quality of data by performing daily data quality control procedures, including review and approval of data change management requests, checking and merging duplicate contacts, standardizing data and ensuring that the necessary data fields are populated according to firm data standards.
  • Monitor the flow of data between InterAction, IQ, and other databases for accuracy and data quality.
  • Perform InterAction data imports and exports related to Marketing related projects and mailings.
  • Provide InterAction project support and assist with developing best practices to ensure efficiency and improved workflow, both within the CRM team and among end users.
  • Educate and support InterAction users on email marketing best practices.
  • Perform database queries to support firm marketing and business development efforts.
  • Produce and maintain InterAction reports on a standard and ad-hoc basis to further support our lawyer and marketing team members with their business needs.
  • Educate and support InterAction users and act as a CRM subject matter expert.
  • Under the supervision of the Marketing Database Manager, develop and execute a strategy to work with the Marketing team regularly on all active marketing mailing lists to ensure thought leadership is reaching the intended audience.
  • Stay up to date on industry discussions regarding client relationship management (CRM); data privacy issues, new CRM related technologies and software upgrades that can increase or lead to CRM efficiencies.
  • Suggest ways to enhance the marketing database for increased usage on a proactive basis to support overall firm-wide marketing and business development efforts.
  • Perform QA testing related to any software upgrades/new technologies and work closely with the Marketing Database Manager and IT Department on all upgrades.

    • Qualifications

  • Bachelor's degree.
  • Minimum 4 years of professional experience.
  • Minimum 3 years of experience with InterAction.
  • Proficiency in Excel.
  • Experience with email marketing best practices.

    • Benefits: Our goal is to promote a work environment in which individuals have access to the resources they need to be at their best both professionally and personally, which includes resources that encourage individuals to focus on their health and well-being. Below is a list of just some of the benefits we offer: generous paid time off; eleven paid holidays per year; time off for bereavement or jury duty; paid leave for new parents; comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners; life and AD&D insurance; short and long term disability insurance; tax-advantaged accounts for health care expenses, including FSA or HSA; FSA for dependent care; supplemental AFLAC policies for medical care; excess liability coverage; health advocacy services; behavioral health and counseling resources for all family members; 401(k); profit sharing; pre-tax transit and parking program; backup care for children and adults; senior care planning support; and resources for individuals with development disabilities and their caregivers.

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