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Marketing Operations Manager - Clearwater, United States - Insight Global
Description
A company in the Tampa area is looking for a Marketing Operations Manager to join their team.The Marketing Operations Manager plays an important and influential role in spearheading transformative initiatives across the go-to-market organization and fostering collaboration among diverse stakeholders as the marketing subject matter expert.
The ideal candidate is process-driven and has experience optimizing MAP, the existing tech stack, and marketing processes. This role will get to work directly with senior leaders within the organization.This is a hybrid role that requires two days in our Tampa office.
Responsibilities:
Help build and optimize a robust tech stack for our Marketing & Sales team (primarily, Hubspot, SFDC, 6Sense, OutReach, RollWorks, Zoom Webinar)
Partner with Marketing Leadership and the Director of Marketing to optimize results for revenue-positive marketing programs and campaigns
Establish and nurture an efficient lead generation system to drive consistent company growth.
Ensure accurate data flow from campaigns to attribution and reporting frameworks by standardizing campaign operations. Maximize the potential of marketing technology through automation, integration, enablement and maintaining data accuracy.
Oversee the planning, execution, and coordination of marketing initiatives to meet predefined goals and KPIs.
Monitor performance, develop insights, make recommendations and implement optimizations across MQLs, SQLs, pipeline, content, channels, and campaigns
Measure, track, analyze, and regularly report on the effectiveness of programs; create projections and measure ROI.
Ensure optimal ROI on campaigns and initiatives by efficiently managing the marketing budget across multiple stakeholders.
Take ownership of accurately forecasting quarterly and yearly revenue goals for marketing initiatives.
Enhance the value for prospects and customers by aligning teams across the company on a unified customer journey within the GTM strategy.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day.
We are an equal opportunity/affirmative action employer that believes everyone matters.Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to .
com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
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Minimum 3 years experience in Marketing Operations
Previous experience building marketing technology stacks and integrating tools to support business objectives
HubSpot and Salesforce experience is required
Ability to reconfigure HubSpot and create workflows
Deep knowledge of various performance marketing and demand generation channels (SEM, SEO, display, Content marketing, Review websites, Retargeting, Email, Offline, etc.)
Must have B2B experience
