Insights Analyst 3 - Modesto, United States - E. & J. Gallo

E. & J. Gallo

Verified Company

Modesto, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

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Why Gallo?

Summary

Provides data and analytical support for Commercial Insights & Strategy and develops insights from market research and other internal Gallo research.

Assists in the design of Commercial Insights & Strategy market research projects and executes research strategies for those projects.

Supports and executes best approaches for Commercial Insights & Strategy market research data and works crossfunctionally with key business partners such as Brand Marketing, Commerce Marketing and Customer Development.

Translates data and information from data, dashboards, etc. into compelling presentations.

Essential Functions

Provides endtoend project management support for Commercial Insights & Strategy market research projects to include research design, vendor management, analytical plans, data interpretation and presentation/report writing.
Identifies & anticipates needs and opportunities of Commercial Insights & Strategy business partners to inform research plan development, execution, data analysis & reporting.
Leads basic and moderately complex internal research projects.
Uses descriptive analyses to assess channel, category, customer (off and on premise), brand performance and trends in across primary (e.g., VOICE) and secondary (e.g., IRI, Spectra, NABCA) data sources.
Responsible for inhouse marketing, commerce marketing and customer development effectiveness analysis and looks critically at data to highlight any discrepancies and formulate hypothesis to help explain findings. Shares results with the insights managers and translators.
Prepares annual review of category, channel, customer and competitive performance (SOV, Switching, basket analysis, loyalty analysis, buyer value, churn rates, etc.).
Interprets data and provides cohesive solutions to business and marketing issues, leveraging insights from multiple sources of information, including but not limited to existing winery data, internal consumer research, secondary data sources.
Adapts research & project presentations for multiple audiences.
Aids in development of Commercial Insights & Strategy knowledge library and creation of SOP's, best practices.
Programs online surveys and related stimulus for internal Gallo research and ensures online survey meets project specifications.
Conducts quality assurance of research data.
Communicates complex ideas via a range of methods and data visualization.
Writes detailed reports, charts, and data tables summarizing research.
Develops reporting tools, such as PowerPoint presentations, scorecards, templates.
Assists in the recommendation and implementation of new standardized data acquisition and research methodologies and future vendor assessments.
Independently manages multiple projects.
Must maintain satisfactory attendance, to include timeliness.
Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

Minimum Qualifications

Bachelor's Degree plus 4 years of marketing research or data analysis experience reflecting increasing levels of responsibility; OR High school diploma or Stateissued equivalency certificate plus 8 years of experience in marketing research or data analysis reflecting increasing levels of responsibility.
Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

Preferred Qualifications

Master's Degree in Business Administration, Marketing, Market Research, Social/Behavioral Psychology, Anthropology, or Economics plus 4 years of marketing research or data analysis experience reflecting increasing levels of responsibility; OR Bachelor's degree in Business Administration, Marketing, Market Research, Social/ Behavioral Psychology, Anthropology, or Economics plus 6 years of data analysis or market research experience reflecting increasing levels of responsibility.
Experience in the Alcohol Beverage industry or with a CPG company.
Skilled in responding to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
Skilled in effectively presenting information to top management, public groups, and boards of directors.
Computer skills include: Intermediate MS Excel, MS Word and MS PowerPoint.
Experience with using Statistical Analysis Software (R, SAS, SPSS).
Experience with defining problems, collecting data, establishing facts, and drawing valid conclusions.
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