- Manage the technology, tracking processes and best practices to enable marketing campaigns, and ability to optimize for efficient customer acquisition.
- Lead day-to-day ad operations to support digital media and marketing campaigns, including ad trafficking for email, paid digital advertising and call tracking.
- Collect, organize and interpret marketing data to provide actionable insights and build reporting to track marketing technology health and efficiency.
- Partner with Media, Brand & Analytics teams to develop and execute strategies to optimize digital campaign performance, lead management, lead segmentation and data flow.
- Drive innovation in our marketing technology stack, by rationalizing technology to close gaps, reduce costs, mitigate risk, and enable scalability.
- Manage and track spend for all marketing technology initiatives, including annual budgeting and re-forecasting responsibilities.
- Conduct monthly meetings with senior management to report on status of the planning, spend, prioritization, and impact of ongoing marketing technology efforts.
- Act as subject matter expert with business stakeholders on technical processes and solution approaches.
- Bachelors degree required; MBA preferred
- 6+ years of digital marketing technology management experience; financial services/insurance experience is preferred
- 3+ years of marketing operations experience
- Proven track record of successful digital marketing management using strong analytical, creative and problem-solving skills
- Strong project management and prioritization skills, ability to create order and drive execution
- Prior experience setting up and optimizing digital campaign tracking, ad serving and tagging; preferably with Tealium iQ, Google Tag Manager, Google Campaign Manager 360, and Google Analytics
- Motivated self-starter who has an entrepreneurial spiritAbility to acts as a leader on a cross-functional team
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Manager of Marketing Technology - Boston, United States - Plymouth Rock Assurance
Description
Overview:
Plymouth Rock is seeking an analytically minded and entrepreneurial Marketing Technology & Operations Manager to join our rapidly growing Direct Response Auto Insurance business. This role will take on the responsibility for enabling our marketing technology strategy execution across all digital paid media and brand building activities. An ideal candidate has a strong background in executing marketing campaigns, enhancing tracking and reporting capabilities, and driving KPI improvement to maximize marketing technology efficiency and utilization. If you are a driven and creative digital marketing professional with the desire to be challenged in a fast-growing, entrepreneurial environment, we want to hear from you
Essential Functions and Responsibilities
Qualifications and Education
About the Company
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowners insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of A-/Excellent.
