Associate Director, Us Oncology Patient Marketing - Rockland, United States - EMD Serono

EMD Serono

Verified Company

Rockland, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Work Your Magic with us Start your next chapter and join EMD Serono.

Ready to explore, break barriers, and discover more? We know you've got big plans '" so do we Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics.

Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility.

Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life.

Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

Your Role:

The Associate Director, US Oncology Patient Marketing, will develop and implement core US marketing launch activities directed at patients for a potential product approval in LA SCCHN.

This indication represents a significant opportunity to address an unmet need with patients their caregivers.

This role will partner across key stakeholders (global, medical affairs, regulatory, legal, compliance, patient services, market access, marketing operations, training, sales, market research, etc.) to develop patient brand strategy and execute programs and tactics.

This position reports into the Director, US Oncology and will work in close partnership with the broader LA SCCHN and oncology marketing teams.

Responsibilities:

Lead patient strategy and develop tactical plans for key marketshaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with crossfunctional partners
Interpret and translate clinical data and market research insights for use in patient marketing materials
Collaborate with broader oncology marketing team to ensure strategic alignment and execution across the EMD Serono oncology portfolio
Cultivate strong relationships with patient advocacy groups, brand ambassadors, and external strategic partners in collaboration with patient advocacy and patient services
Develop and execute full year patient advisory board plan to support business needs
Partner with global digital health team to create and implement digital solutions for patients with LA SCCHN
Support the development and execution of a patient support program in collaboration with patient services
Partner with digital agency of record to develop strategy and execution for digital promotion and media
Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans
Monitor and ensure all Medical Legal Review (MLR) processes are followed, and all programs are compliant with MLR guidance and corporate policies
Lead partner agency relationships, workflow, and related expense budgets
Own patient marketing budget Other duties as assigned

Location:
Onsite

- currently requiring 3 days in the office. The office is currently located in Rockland, MA but is moving to the Boston, MA Seaport in mid-2024.

Travel:
Available to travel up to 30%

Who you are:

Minimum Qualifications:

Bachelor's degree in relevant field
5+ years (or 3+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing
Prior inline or equivalent patient marketing experience, with 2+ years in a product manager or relevant role
US product launch experience Proficient in digital marketing and media tactics directed towards patients

Preferred Qualifications:

Oncology experience
HCP marketing experience
Management experience
Experience managing or coordinating with speaker programming to patient / caregiver audiences
Experience partnering with patient support program hub to ensure optimal patient experience
Ability to lead projects and make key decisions without daytoday oversight
Ability to effectively prioritize projects & initiatives based on aligned business objectives
Ability to think and act strategically, drive performance, foster relationships and build internal and external alignment
Strong communications skills and track record of effective and influential presentations to external and internal stakeholders
Initiative, creativity, and ability to work effectively in complex, rapidly changing environment
Possess strong business insight skills, as role is responsible for managing budgets