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Tallahassee

    Communications and Marketing Specialist - Tallahassee, United States - CDR Companies

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    Description
    ESSENTIAL FUNCTIONS:

    • Develops, owns, and executes a digital marketing strategy.
    • Evolves all current digital channels, implementing best practices and utilizing data and insights for continued evolution.
    • Drives the growth, engagement, and regular maintenance of all social channels.
    • Understands and leverages digital platforms to optimize performance.
    • Analyzes data and advises stakeholders on best practices, new opportunities, and next steps.
    • Measures and reports performance of all digital marketing campaigns.
    • Manages day-to-day communications with internal teams and any agency partners.
    • Oversees, administers, and monitors departmental budget.
    • Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures.
    • Ensures that appropriate structures, systems, competencies, and values are developed to meet or exceed the expanding territories' goals.
    • Develops an ongoing liaison with key leaders of newly acquired Spas.
    • Provides support teams for all Spas to ensure that significant developments in the field are identified and monitored.
    • Drives organizational awareness by communicating existing strategies to senior leadership.
    • Collaborates with managers on ways to expand market share.
    • Leads the planning and implementation of all special projects within the department.
    • Facilitates the definition of all project scopes, goals, and deliverables.
    • Defines project tasks and resource requirements and develops full-scale project plans.
    • Manages project budgets and project resource allocation.
    • Monitors the progress of all projects and reports regularly to stakeholders.
    • Implements and manages project changes and interventions to achieve project outputs.
    • Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with Evita Med Spa policies and procedures.

    Requirements

    EDUCATION, EXPERIENCE AND SPECIAL SKILLS REQUIRED:

    • Bachelor's degree in business administration, marketing, or related field required
    • Master's degree preferred
    • Minimum 5 years of relevant experience
    • Excellent leadership skills, business acumen and ability to effectively manage
    • Excel at strategic thinking, be open to new perspectives and better ways to do things; and be creative, a visionary, and manage innovation well
    • Must be results-driven
    • Must have superior decision-making skills
    • Must have the ability to delegate effectively
    • Must possess executive-level communication and influencing skills with the ability to resolve issues, build consensus among groups of diverse internal/external stakeholders
    • Growth mindset with the ability to outline the long-term vision and strategy.


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