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Marketing Manager - Miami, United States - Aston Carter
Description
:Lead the strategic alignment between commercial management and marketing in order to leverage sales growth or the expansion of agencies and brokers.
Approve the brand management strategy (Brand equity)
Lead the implementation of corrective actions that allow a positive impact on Brand Equity.
Approve the implementation of branding proposals, initiatives and campaigns
Approve the corporate brand manual.
Approve corporate guidelines and methodologies for the execution of investigations of the market.
Define and approve corporate guidelines for the management of digital media and channels and digital marketing.
Approve the corporate digital marketing strategy and, in the same way, the corrective actions or relevant changes.
Lead the company's corporate social responsibility and sustainability strategy
Approve and monitor the dissemination channels and the budget allocated to corporate responsibility and sustainability initiatives.
Lead the definition and approve the advertising strategy, aligned with corporate branding and commercial management strategies.
Define and approve corporate guidelines for event management.
Create and define the guidelines and policies related to marketing management at the local level.
Approve the guidelines and policies related to external communication.
Approve and supervise the dissemination channels and the budget allocated to External Communication initiatives.
Lead the definition and approve the marketing budget (branding and advertising) according to the proposed strategy.
Skills Details:
+ Marketing
+ Communications
+ Marketing strategy
+ Spanish
+ Insurance background
Experience Level:
Expert Level
About Aston Carter:
Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing double diamond winner for both client and talent service.
Diversity, Equity & Inclusion
At Aston Carter, diversity and inclusion are a bridge towards the equity and success of our people. DE&I are embedded into our culture through:
+ Hiring diverse talent
+ Maintaining an inclusive environment through persistent self-reflection
+ Building a culture of care, engagement, and recognition with clear outcomes
+ Ensuring growth opportunities for our people
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email ) for other accommodation options.
