Marketing Lead, Epilepsy - Atlanta, United States - UCB

UCB

Verified Company

Atlanta, United States

5 days ago

Posted by:

Mark Lane

beBee recruiter

Description

Make your mark for patients
We are looking for an experienced
Marketing Lead, Epilepsy & Rare Syndromes to join our
Neurology team based onsite (hybrid) in
Atlanta, GA

About the role

The Marketing Lead, Epilepsy & Rare Syndromes will provide commercial governance and strategic leadership over objectives and activities for the U.S.

epilepsy products.

This individual will champion marketing strategy and solutions by actively driving innovative US commercial leadership, both at project and organization level, to establish and communicate a clear strategic US vision to build value for patients.

Who'll you'll work with

This individual will act as "Expert Partner" to internal and external stakeholders by directly engaging all relevant internal stakeholders (Global and U.S.) related to commercial strategies and external agency partners.

What you'll do
Marketing Strategy & Solutions (80%)

Lead or cocreate development of US region commercial strategy, stakeholder engagement strategy, and delivery of solutions across the portfolio of growth products
Develop a successful marketing mix to include digital and omnichannel efforts as appropriate to deliver on the brand plan
Serve as marketing expert and lead the development of new solutions, aligned with brand and broader US priorities such as our Digital Business Transformation (DBT).
Ensure appropriate communication of US strategy across internal functional groups (i.e. vertically and horizontally); lead engagement with tech ops & supply chain
Lead engagement for key commercial initiatives, inclusive of supply chain & technical operations
Lead budgeting efforts for relevant brand scope, including quarterly forecasting and reconciliations; Identify & manage any buyup opportunities across brands as appropriate
Rapidly pilot, test and iterate innovative commercial solutions

Stakeholder Engagement (20%)

Acts as a "Expert Partner" to key internal stakeholders, including Epilepsy & Rare Syndromes Leadership Team, driving execution of strategies for US region and reinforcing UCB's leadership in neurology patient value creation
Drive engagement plan with key external stakeholders (e.g. KOLs, clinicians, Payers) for commercial efforts
Drive effective and efficient ways of working with external agency partners; ensure that interaction reflect our Patient Value Strategy and EaRS Culture priorities.

Interested? For this role we're looking for the following education, experience and skills

Bachelors Degree
Indepth knowledge and experience in the Pharmaceutical industry and related business compliance
Experience developing & executing a brand strategy
Successful record in U.S. and regional/ international marketing
Successful record of multichannel and/or omnichannel marketing (incl. performance management and communication plan development and execution)
Demonstration of successful working relationships with external stakeholders / KOL's
Understanding or experience of Med/Reg/Legal review
Payer experience a plus (National Accounts or Managed Care Marketing)
Therapeutic area experience in neurology/epilepsy (optional)Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you

About us
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.

Why work with us?
At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients.

We have a caring, supportive culture where everyone feels included, respected, and has equitable opportunities to do their best work.

We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet.

Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.

As an Equal Opportunity Employer, we are open to all talent, and adhere to Affirmative Action principles.

This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.