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Product Marketing Specialist Boston, MA - Oklahoma City, United States - INFOPAY
Description
Responsibilities include (but are not limited to):Develop strategic marketing campaigns to promote digital products and services.
Use data to analyze the effectiveness of various marketing campaigns and develop new strategies as needed.
Work closely with the marketing team, designers, and creatives to design and develop marketing materials such as videos, copy, display ads, etc.
Analyze consumer trends and market research.Conduct rigorous research on consumer buying habits and preferences to identify potential new markets for products and services.
Closely monitor KPIs such as (but not limited to) Lifetime Value and Cost Per Acquisition.
Monitor user behavior and use the data collected to make applicable changes.
Detailed reporting of product performance metrics, including sales volume and profit margins.
Work closely with the IT team to improve the product and fix any potential bugs or problems.
Audit competitor products and marketing materials to identify opportunities for growth.
Create and manage PPC campaigns across Google, Yahoo, and Bing.
Write and optimize ad and landing page copy for paid search engine marketing campaigns.
Remain current on marketing trends, best social media, and search engine marketing practices.
Requirements
Master's degree (or foreign equivalent) in Marketing or a related quantitative field.
2 years of progressive work experience in search engine marketing and managing PPC campaigns across Google, Yahoo, and Bing.
2 years of progressive work experience with website analytics tools (e.g., Google Analytics, Ahrefs, Jira, SimilarWeb, Tableau).
Experience may be gained concurrently.
**Demonstrated knowledge or experience is equivalent to at least 6 months of work experience as it cannot be learned during a reasonable period of on-the-job training.
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