Marketing Manager, Global Licensing - New York, United States - Shake Shack
Description
We Stand For Something GoodOur secret to leading the way in hospitality? We put our people first
At Shake Shack, our mission is to Stand For Something Good in all that we do.
You'll learn lifelong skills and be empowered to make a positive impact—on our business, restaurants, and communities—all at one of the fastest-growing hospitality brands in the world.
From our teams to our neighborhoods, we're committed to always doing the right thing.
Our teams are the core of what we do and what we stand for—supporting them is part of our DNA.
Marketing Manager, Global Licensing
Helps create, develop and implement marketing and communications efforts with Shake Shack's global partners.
This role works cohesively with licensed brand partners to ensure marketing, communications and promotion initiatives strengthen the brand, enhance and support operations and drive sales in Shacks.
This role should expect % international travel.Key Responsibilities
Embrace and convey the Shake Shack brand voice and positioning across international markets via marketing and communications in local marketing initiatives, printed collateral, online and digital presence, social media, and advertising that reflects the spirit, identity, integrity and intelligent humor of the brand.
Maintain a marketing calendar including but not limited to: LTOs, product launches, new restaurant openings, events, activations, collaborations, promotions, and advertising
Measure, evaluate, and provide reporting on marketing initiatives.
Manage the in-store Shack guest experience and digital brand initiatives.
Support the management of partner PR and communication strategies.
Day to day contact for licensed partner marketing teams
Ongoing information management; ensure partners have updated digital content, guidelines, and local marketing best practices
Knowledge, Skills, Abilities
4-6 years of marketing experience in food and hospitality and/or lifestyle brand
Knowledgeable about marketing, communications, PR, digital, social media, design, consumer insights
Thorough understanding of branding principles and tactics
LI-DL1
Pay Range - $82, $105,110.00
About Us
Beginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table.
Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts.
A permanent stand was eventually built and the rest is Shack history With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality.
Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good.
"We are expanding across the U.S. and around the world Join our #ShackFam
Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.
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