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Marketing Coordinator - Richmond, United States - Renewal by Andersen of Central VA & Roanoke
Description
Job DescriptionJob DescriptionWho We Are Looking For
We're on the hunt for a Direct Response Marketing whiz with the charm to match their analytical prowess.
If you can juggle ad quality, vendor collaboration, and compliance with a smile, while also spinning segmentation strategies and crafting killer designs, you might just be our perfect match.
Bring your flair for customer relationship management, knack for optimization, and a touch of creativity to our team, and let's make magic happen together in the fast-paced world of marketing.
Who We AreHere, culture is king, and our kingdom is built on the foundation of people.
Every member of our team is dedicated to not just doing a job, but making a difference – to our customers, our community, and especially to each other.
We believe in the power of unity, the strength of diversity, and the impact of bringing out the best in one another.
In our world, every day is an opportunity to inspire and be inspired, to challenge and be challenged.If you're ready to push boundaries, to grow, and to help shape the future of digital marketing within a community that cares, welcome aboard.
Let's create something remarkable together.Position Snapshot
You're not just another cog in the machine; you are the bridge between our brand and the direct response marketing world.
Key Responsibilities
Direct Response Marketing
We're seeking someone who can oversee the quality, placement, and alignment of ads with campaign objectives.
You'll collaborate closely with vendors to execute optimized direct response and offline campaigns, ensuring every aspect meets our brand standards.
Compliance with Do Not Mail Requests, ad-hoc contact downloads, and other functions will be second nature to you.Daily management of call logs for accurate attribution is essential, as is your ability to develop segmentation strategies through insightful analysis and A/B testing of direct mailers, marriage mail, media buys and more.
Additionally, your creative flair will shine as you ideate and collaborate to create design ideas for various campaigns, utilizing team support as necessaryCustomer Experience Management
We're looking for someone to oversee our legacy-based customer program, ensuring meticulous notetaking and report generation as required.
You'll also be responsible for optimizing and regularly reporting on our Referral Rewards Program, collaborating closely with our Sales and Operations Departments.
Emphasizing the importance of speed to lead, we operate under the principle that swift action is paramount in responding to communication from both internal and external stakeholders.
Reporting
Diligently monitor campaign performance using our data reporting sites and Excel, providing regular recommendations to optimize and expand existing programs in line with customer acquisition goals.
You'll also be responsible for and in collaboration with the VP of Marketing, managing, and tracking incoming requests to ensure deadlines and goals are met, as well as assisting in the development and execution of an annual marketing plan with comprehensive budget management for direct response programs, ensuring spend aligns with allocated budgets.
Reporting on marketing performance and KPIs with the Marketing team on a frequent, consistent basis is crucial.Additionally, you'll be tasked monthly with monitoring, reconciling, sorting, and providing precise and accurate reporting on invoices, budgets, and actual spend, collaborating closely with vendors and internal leadership in other departments.
CollaborationConsistently report on marketing performance and KPIs with the Marketing team, demonstrating a deep understanding of benchmarks.
Additionally, we need a candidate who excels in nurturing relationships within the greater Renewal by Andersen network, swiftly adopting and disseminating best practices to contribute positively to the lives of our homeowners, colleagues, families, and communities.
This includes actively sharing ideas and content on internal platforms and participating in network-wide webinars & out of state conferences/site visits.
The Power of Our Collective Excellence – Marketing Team
We believe in the power of a team that operates not just as a group of individuals, but as a united front, a singular force driven by passion, creativity, and that relentless pursuit of excellence.
Committed to more? This is what will make the difference
Are you driven by growth and possess strong logical thinking coupled with analytical skills? Do you have over 2 years of hands-on experience in developing and executing robust direct response marketing campaigns? The teammate in this space is someone who can analyze cultural trends, quantitative and qualitative data, and behavioral patterns to devise relevant and realistic plans and recommendations.
If you're well-versed in success measurements in Branding/Awareness and Direct Response, with a deep understanding of channel-specific campaign management and optimization practices, we want to hear from you.
Bring your entrepreneurial spirit and thrive in our high-growth, fast-paced environment where innovation is valued, and disruptive business-building is encouraged while meeting strict deadlines.
Experience in segmentation, targeting, acquisition and retention, pricing and revenue, and conversion reporting and analytics is essential.Proficiency with Microsoft Office Suite (SharePoint, Excel, Power Automate, etc.) and Adobe Creative Suite is a must, along with excellent verbal and written communication skills, strategic storytelling ability, keen attention to detail, and a team-oriented attitude.
This position requires daily commuting to the office with the flexibility of telecommuting up to 2 times a week.Benefits
Our benefits package is designed to support your health, well-being, and work-life balance, including comprehensive health insurance, generous PTO, a robust 401K plan, and more.
Compensation
$40,000 - $45,000 per year
Location
Embrace the best of both worlds with our hybrid work model, based in Henrico, Virginia. Our A/B schedule provides flexibility, allowing you to balance your time between home and our office.
Job Type
Full-time, Competitive Salary
Elevate your career with Renewal by Andersen of Central Virginia.
Join us in redefining the home improvement experience with our Marketing Team, where your voice matters, and your work makes a tangible difference.
Company Description
We have a culture of making a difference At Renewal by Andersen, Our employees help make Renewal by Andersen of Central Virginia & Roanoke an extraordinary workplace and consistently empower each other to pay it forward in the community we serve.
Core Values:
Install Integrity, Embody Respect, Champion Care, and Achieve Ambition.
If these values resonate with you, we invite you to join our team at Renewal by Andersen of Central Virginia & Roanoke.
We offer training, hands-on learning, internal and external social events, local business partnerships, community volunteering, and a true passion for providing the home improvement experience of homeowners' dreams.
Apply today
Company DescriptionWe have a culture of making a difference At Renewal by Andersen, Our employees help make Renewal by Andersen of Central Virginia & Roanoke an extraordinary workplace and consistently empower each other to pay it forward in the community we serve.
Core Values:
Install Integrity, Embody Respect, Champion Care, and Achieve Ambition.
If these values resonate with you, we invite you to join our team at Renewal by Andersen of Central Virginia & Roanoke.
\r\rWe offer training, hands-on learning, internal and external social events, local business partnerships, community volunteering, and a true passion for providing the home improvement experience of homeowners' dreams.
\r\rIf you're looking for a place to grow & challenge yourself to become your best, you've found the perfect company \r\rApply today#J-18808-Ljbffr