Digital / Social Media Specialist (Temporary) - Menlo Park, United States - Summit Therapeutics Sub, Inc.
Description
Job Title:
Digital / Social Media Specialist (Temporary)
3 Month Temporary Position, possible extensions
Location:
Menlo Park, California
Our Mission:
Summit Activities:
We have in-licensed ivonescimab (SMT-112), which is a novel, potential first-in-class investigational bispecific antibody combining the effects of immunotherapy via a blockade of PD-1 with the anti-angiogenesis effects associated with blocking VEGF into a single molecule taking advantage of cooperative binding between the two.
- Ivonescimab combined with chemotherapy in patients with epidermal growth factor receptor (EGFR)mutated, locally advanced, or metastatic nonsquamous nonsmall cell lung cancer (NSCLC) who have progressed after treatment with a thirdgeneration EGFR tyrosine kinase inhibitor (TKI) ("HARMONi")
- Ivonescimab combined with chemotherapy in firstline metastatic squamous NSCLC patients ("HARMONi3")
Overview of Role:
Experience, Education and Specialized Knowledge and Skills:
- Knowledge of and experience in the biopharmaceutical industry is highly desired for this position
- Ability to develop a comprehensive digital strategy
- Social media guru
- Ability to design, build, and maintain our social media presence.
- Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos and news)
- Oversee social media accounts' design (e.g. Platform comprehensive set up and editing / FaceBook, YouTube, etc.)
- Plan and execute on multiple digital ad campaigns on multiple platforms including Google, Facebook and LinkedIn.
- Develop comprehensive posting strategy that is educational, has reach, creates awareness and action as needed.
- Works with the team to integrate new digital platforms
- Works with team to manage all corporate and competitive social listening collaborating with our competitive intelligence team
- Knowledge of search engine optimization (SEO) and optimized content writing best practices
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Experience with web design in WordPress
Additional Requirements:
- Strong computer and database skills
- Attention to detail, accuracy and confidentiality
- Clear and concise oral and written communication skills
- Excellent organizational skills
- Critical thinking, problem solving, ability to work independently.
- Must be able to effectively multitask and manage timesensitive and highly confidential documents.
- Communicate effectively and articulate complex ideas in an easily understandable way
- Prioritize conflicting demands.
- Work in a fastpaced, demanding and collaborative environment
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