Jobs
>
Minneapolis

    Digital Marketing Manager - Minneapolis, United States - Yamamoto

    Yamamoto
    Yamamoto Minneapolis, United States

    2 weeks ago

    Default job background
    Description
    Overview


    The Digital Marketing Manager (DMM) is a strategic and analytical marketing professional who will play a key role in driving our clients' success across paid search, programmatic display, video, native, and social media channels.

    You will be responsible for planning, executing, and optimizing paid search campaigns, so strong paid search skill are required for this position.


    You will also support other paid digital media channels, collaborating with internal teams to develop and manage data-driven campaigns across the entire paid media landscape.

    The Digital Marketing Manager (DMM) will work within the Strategy Team.

    The DMM is also responsible for implementing meaningful measurement strategies that align with client objectives; produce KPI dashboards using Looker Data Studio or other BI tools and deliver routine, cross channel reporting with actionable insights.


    The DMM will also support strategy and account staff in conducting audience research, segmentation, social listening and related analysis, leveraging open source data as well as 3rd party planning tools and resources available on a subscription basis.

    You will also collaborate with the agency finance team to reconcile media spend across different client budgets.

    Responsibilities

    Management of Google Ads
    Campaign planning, setup, execution, management and reporting
    Audience/Keyword Research
    Weekly Account Optimizations
    Negative keyword management
    Conversion Optimization (analyze account performance and execute weekly campaign edits)
    Monitor and manage campaign pacing and budget utilization according to plan
    Programmatic Campaign Management

    Plan, build and optimize campaigns and manage approved budgets

    Manage campaigns on prominent channels:
    Display, YouTube, Native
    Campaign Optimization (analyze account performance and execute weekly campaign edits)
    Social Media Campaign Management

    Plan, build and optimize campaigns and manage approved budgets
    Manage campaigns on all major social channels: Facebook, Instagram, LinkedIn
    Campaign Optimization (analyze account performance and execute weekly campaign edits)
    Monitor and manage campaign pacing and budget utilization according to plan

    Agency Corporate Responsibilities:
    Agency Representative in the Community

    • Member of clubs and organizations and propagation of the business and advertising communities.
    Agency Growth

    • Consistently support growth opportunities with current and prospective clients.
    Agency Commitment

    • Demonstrate loyalty to the agency and undertake nonaccountrelated agency tasks/functions for the good of the agency.
    Agency Culture

    • Demonstrate agency core values: curious, creative and courageous

    Curious :
    We never stop learning or exploring.

    Creative :
    We light up the room with engaging imagination.

    Courageous :
    We are fearless and are up for any challenge.

    Qualifications

    Experience in working within a marketing/business intelligence environment
    Strong intuitive analytical ability to produce campaign performance and audience segmentation analysis, using data from multiple sources (digital campaigns, web analytics, 1st and 3rd party data, social data, etc.)
    Experience working with analytical software (e.g. Google Analytics, Adobe Analytics, etc.)
    Strong proficiency with Microsoft Word, Excel, and PowerPoint for producing client reports and presentations
    Experience in identifying and validating strategic and tactical marketing objectives
    Experience in measuring and analyzing online marketing campaigns including: organic and paid search, email, display and social
    Experience in working with the following: Google Ads (emphasis in Paid Search), Google Display Network, Google Looker Studio, Google Analytics, Facebook, Instagram, YouTube, LinkedIn Ads

    Preferred but not mandatory:
    Experience with tools for A/B and multivariate testing, e.g. Google Optimize, Visual Website Optimizer, Optimizely, Maxymiser, etc.
    Experience working with email automation platforms such as Hubspot, Marketo or Pardot, and BI tools such as Datorama or Power BI

    Experience in working with research, media planning and social listening tools such as: Statista, Simmons, Scarborough, Comscore, Netbase, Sysomos, and CubeYou.

    Hybrid Policy

    Yamamoto is currently in a hybrid policy requiring all employees to be in the office 20 hours weekly.
    #J-18808-Ljbffr
  • Smith & Nephew

    Marketing Manager Orthopaedics France

    2 weeks ago

    Smith & Nephew Minneapolis, United States

    Marketing Manager Orthopaedics France (H/F) page is loaded · Marketing Manager Orthopaedics France (H/F) · Apply · locations · FRA - Field · time type · Full time · posted on · Posted Yesterday · job requisition id · R74230 · Localisation: · France entière · Localisat ...

  • Stellar Innovations

    Market Manager Assistant

    2 weeks ago

    Stellar Innovations Sylvan Hills, United States

    Location: 34479 Breuna | Contract Type: Full-time, permanent | Job ID: 834454 · What you'll be doing with us: · Do you want to take on responsibility as a leader and contribute to a culture of appreciation? Then support the store management at our REWE Joshua Grundmann oHG with a ...

  • Pabst Labs

    Market Manager

    2 weeks ago

    Pabst Labs Minneapolis, United States

    Company Description · Pabst Labs is a brand that offers a new kind of buzz to the same blue ribbon you know and love. Our products are perfect for sparking creativity and enhancing experiences. You can learn more about us at or on Instagram @pabstlabs. · Role Description · Th ...

  • Winmark – the Resale Company

    Marketing Manager

    1 week ago

    Winmark – the Resale Company Minneapolis, United States

    At Winmark Corporation you will work in collaboration with others who are passionate about cultivating strong relationships and those who want to make a positive influence on communities, while making a sustainable impact on the world. At Winmark you will discover what it's like ...

  • Winmark

    Marketing Manager

    1 week ago

    Winmark Minneapolis, United States

    Job Description · Job Description · At Winmark Corporation you will work in collaboration with others who are passionate about cultivating strong relationships and those who want to make a positive influence on communities, while making a sustainable impact on the world. At Win ...

  • Winmark the Resale Company

    Marketing Manager

    2 weeks ago

    Winmark the Resale Company Minneapolis, United States

    At Winmark Corporation you will work in collaboration with others who are passionate about cultivating strong relationships and those who want to make a positive influence on communities, while making a sustainable impact on the world. At Winmark you will discover what its like t ...

  • US Foods

    Marketing Manager

    4 days ago

    US Foods Minneapolis, United States

    ARE YOU A CURRENT US FOODS EMPLOYEE? PLEASE APPLY DIRECTLY THROUGH OUR INTERNAL WORKDAY CAREER SITE. · Join Our Community of Food People · Provides marketing support to multiple Markets within the defined Area in alignment with national marketing objectives and initiatives. Thi ...

  • C4 Technical Services

    Marketing Manager

    1 week ago

    C4 Technical Services Minneapolis, United States

    Position: Marketing Manager · Location: Minneapolis metro area. Hybrid position. · Top Skills: · Lead Generation: · Focus on strategies that increase the top of the sales funnel, ensuring a steady stream of qualified leads. · Collaborate with sales and product teams to refine l ...

  • Cummins

    Marketing Manager

    1 week ago

    Cummins Minneapolis, United States

    Marketing Manager - GDrive and Microgrids · Description · Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the world's toughest prob ...

  • Cummins

    Marketing Manager

    2 weeks ago

    Cummins Minneapolis, United States

    Marketing Manager - GDrive and Microgrids · Description · Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the world's toughest prob ...

  • Cummins

    Marketing Manager

    1 day ago

    Cummins Minneapolis, United States

    Marketing Manager - GDrive and Microgrids · Description · Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the world's toughest prob ...

  • Intereum

    Marketing Manager

    2 weeks ago

    Intereum Minneapolis, United States

    Through our offering of furniture, walls, and audio-visual solutions, the I3 Group is on a mission to transform the way people work, learn and heal across the Midwest. Our company is fueled by the synergy of two Certified Platinum MillerKnoll dealers, Interior Investments (IL, WI ...

  • Merchology

    Marketing Manager

    2 days ago

    Merchology Minneapolis, United States

    Job Type · Full-time · Description · Mur-chol- uh -jee | The science of company merch; the skill of creating and delivering custom-branded apparel and corporate gifts around the world. · Merchology is a leading eCommerce retailer in B2B sales of co-branded merchandise includin ...

  • EisnerAmper

    Marketing Manager

    4 days ago

    EisnerAmper Minneapolis, United States

    Job Description · At EisnerAmper, we look for individuals who welcome new ideas, encourage innovation, and are eager to make an impact. Whether you're starting out in your career or taking your next step as a seasoned professional, the EisnerAmper experience is one-of-a-kind. Yo ...

  • Jostens

    Marketing Manager

    6 days ago

    Jostens Minneapolis, United States

    Marketing Manager ABOUT YOU:Are you a creative and strategic marketer ready to drive consumer engagement and growth? We're seeking a Marketing Manager to partner with our Senior Marketing Manager in developing and executing marketing plans for our co Marketing Manager, Manager, M ...

  • US Foods Holding Corp

    Marketing Manager

    6 days ago

    US Foods Holding Corp Minneapolis, United States

    ARE YOU A CURRENT US FOODS EMPLOYEE? PLEASE APPLY DIRECTLY THROUGH OUR INTERNAL WORKDAY CAREER SITE. Join Our Community of Food People Provides marketing support to multiple Markets within the defined Area in alignment with national marketing object Marketing Manager, Manager, Le ...

  • U.S. Bank

    Marketing Manager

    2 weeks ago

    U.S. Bank Minneapolis, United States

    At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each ...

  • Miga Solutions

    Marketing Manager

    3 weeks ago

    Miga Solutions Minneapolis, United States

    Why Work Here? · This is an opportunity to work with an exceptional team who shares a passion for making a positive impact in healthcare. As a growing company offering innovative and impactful solutions that help hospitals save money, there is unlimited opportunity to contribute ...

  • Cummins

    Marketing Manager

    1 week ago

    Cummins Minneapolis, United States

    Marketing Manager - GDrive and Microgrids · Description · Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the world's toughest prob ...

  • National Black MBA Association

    Marketing Manager

    5 days ago

    National Black MBA Association Minneapolis, United States

    ARE YOU A CURRENT US FOODS EMPLOYEE? PLEASE APPLY DIRECTLY THROUGH OUR INTERNAL WORKDAY CAREER SITE. · Join Our Community of Food People · Provides marketing support to multiple Markets within the defined Area in alignment with national marketing objectives and initiatives. This ...