Team leader for trade marketing in Region 1 - Dubach, LA, United States - Crimson Technologies
Description
What you will see with us:
- Development and implementation of trade marketing activities within the framework of regional marketing plans and with the support of the global trade marketing toolkit
- Strategic business partner for key account management on all trade marketing related topics
- Conceptualization and creation of a comprehensive product launch plan for defined key accounts, including presentation of plans at various occasions such as sales meetings
- Creation of promotion plans for our key account customers in coordination with our sales team, with the goal of developing tailored solutions for each customer
- Support of key account managers during customer meetings and presentation of customer concepts
- Responsibility for coordinating POS activities in close collaboration with our sales teams
- Development and creation of argumentation strategies and communication and sales materials for different target groups (customers and channels)
- Presentation of market launch plans and customer concepts to internal and external stakeholders, particularly sales, business units, and customers
- Close coordination with internal stakeholders such as central marketing, product management, and sales
- Regular participation and presentation of concepts at relevant coordination meetings with internal and external stakeholders, especially sales teams
- Creation of decision templates for regional sales management for product launches, such as assortment recommendations and determination of listing priorities, both overall and customerspecific
- Support in deriving market, distribution, and communication strategies
- Regular evaluation of defined metrics for future optimizations and corresponding reporting
- Management of agencies
- You will lead the team of trade marketing specialists (m/f/d)
What we see in you:
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