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    Senior SEO Manager - Fort Lauderdale, United States - Chewy

    Chewy
    Chewy Fort Lauderdale, United States

    3 weeks ago

    Chewy background
    Description
    Sr. SEO Manager
    • Chewy ContentChewy's content team is seeking an experienced Sr.
    SEO Manager to help build the most trusted and comprehensive pet-focused library on the internet.

    Your primary responsibility is to lead SEO strategies aligned with business goals, emphasizing efficient traffic acquisition and engagement with pet parents.

    Collaborate closely with the editorial team and Chewy SEO partners to continuously improve strategies based on industry trends, algorithm updates, and performance metrics.

    This involves keyword research, addressing technical SEO issues, conducting off-page optimizations, and enhancing content for better search visibility. Coordinate with paid search to align SEO strategies with pay-per-click campaigns.

    The ideal candidate has a deep understanding of SEO practices, experience in content and publishing, and strong analytical, project management, and communication skills.

    We're seeking a highly motivated self-starter with a passion for achieving customer and business results.
    Our editorial content aims to establish Chewy as the ultimate companion for pet parents, offering education, inspiration, and entertainment.

    Our best-in-class content plays a crucial role in audience growth, enhancing the customer journey on Chewy's site, and promoting the adoption of Chewy products and services.

    Join our collaborative and hard-working team that thrives on thinking big and having fun, all while working to enhance the quality of life for pets.

    Be part of our journey as we invest in elevating Chewy and PetMD as world-class authorities in the pet space.


    What You'll Do:

    Own Content SEO Strategy:
    Develop and implement scalable SEO strategies aligned with business goals; Continuously optimize strategies based on industry trends, algorithm updates, and performance metrics

    Keyword Research and Guidance:
    Conduct thorough keyword research and collaborate with the editorial team to outline and prioritize opportunities, as well as to integrate targeted keywords effectively

    Test Content Layouts and Merchandising:
    Develop SEO A/B tests and other test strategies to ensure positive impact on traffic, revenue, and other KPIs

    Technical SEO Oversight:
    Address technical SEO issues, stay informed about the latest developments in technical SEO, and implement best practices.

    Optimization of Website Content and Paid Search:
    Optimize website content, landing pages, and copy for improved search engine visibility; Work with the paid search team to align SEO strategies with paid campaigns

    Data Collection and Reporting:
    Collect, analyze, and report on key SEO metrics, traffic, rankings, and other KPIs; use data insights to refine SEO strategies

    Collaborate with Product team:
    work with Product to execute roadmap initiatives to safeguard and grow organic traffic

    Stay Informed of SEO Trends:
    Keep up to date on industry developments; implement innovative approaches to stay ahead of the competition and evolve with the changing organic search landscape

    What You'll Need:
    8+ years of SEO work experience with an industry-leading website and experience in the publishing/editorial spaceDeep understanding of how search engines crawl, render, index, and rank web pagesKnowledge of XML, HTML, JavaScript, and CSS as they relate to SEOExperience with WordPress and Drupal preferredExperience with SEO reporting and content analyticsFamiliarity with relevant tools (e.g. SEOClarity, Botify, SEMRush, Screaming Frog, Segment) and web analytics tools (e.g. Google Analytics)Excellent communication skillsStrong organizational and leadership skillsAnalytical mindset and comfort working with large and complex data sets and presenting findings to senior leadership in a concise and actionable mannerBSc/BA in Marketing, Business or related field or equivalent experience#LI-JF4Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

    If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact you have a question regarding your application, please contact access Chewy's Customer Privacy Policy, please click here.

    To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
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