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Director of Marketing - Cleveland, United States - Mosaec
Description
Cleveland, Ohio,POSITION:
Director of Marketing and Communications
REPORTS TO :
Managing Director
DEPARTMENT:
Marketing
STATUS:
Full-time, Exempt
OVERVIEW:
The Director of Marketing and Communications will be instrumental in crafting and executing innovative marketing strategies to elevate CPH's productions, programming, and brand visibility.
This key leadership position demands a dynamic individual with a proven track record of success, equal comfort with navigating qualitative and quantitative info, outstanding communication skills, and an unwavering passion for the arts and culture industry.
KEY RESPONSIBILITIES
Develop and execute comprehensive strategies to drive membership and single ticket sales, enhance audience engagement, and elevate public awareness of CPH's diverse programming portfolio.
Spearhead patron loyalty initiatives and retention programs to foster a strong, dedicated community base.Utilize research and data analytics to assess marketing performance and refine strategies for optimal impact.
Forge strategic partnerships with local, national, and international media outlets, sponsors, and community organizations to amplify CPH's reach and influence.
Oversee the production of compelling promotional materials, leveraging both in-house resources and external vendors.
In collaboration with Creative Services, manage the digital footprint of CPH, including the organization's website, social media platforms, and online advertising campaigns.
Lead and mentor a high-performing team of marketing professionals, providing guidance and support to drive collective success.
Serve as key liaison with Playhouse Square on all matters relating to customer service, ticketing, and audience experience.
QUALIFICATIONS
Proven leadership experience in marketing, preferably within the arts and culture sector.
7+ years of marketing experience.
Expertise in communications/PR, market segmentation, target marketing strategies, and brand development.
Strong understanding of digital marketing tactics, social media management, and audience development.
Exceptional written and verbal communication skills, with a knack for crafting persuasive marketing messages.
Strategic thinker with a keen appreciation for the role of arts organizations in community engagement.
Demonstrated ability to manage change, influence stakeholders, and foster collaborative relationships.
Proficiency in financial planning and budget management.
Flexibility to thrive in a fast-paced environment with shifting priorities and deadlines.
Previous experience with team leadership, mentorship, and professional development.
Ability to work occasional evenings and weekends, particularly during production runs and special events.
SALARY:
$90,000-100,000, commensurate with qualifications and experience.
BENEFITS:
CPH offers a comprehensive benefits package, including group health insurance, dental and vision plans, paid vacation, holidays, and the opportunity to participate in a 401(K) plan.
Parking is available at the employee's cost.Employment in this position is contingent upon the successful completion of a criminal background check.
CPH is on an active and ongoing journey to becoming an anti-racist organization, fostering, and sustaining a culture that values community, social justice, and equity.
Cleveland Play House is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws
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