Vp of Marketing Strategy - Rancho Cordova, United States - Five Star Bank

Five Star Bank

Verified Company

Rancho Cordova, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Who We Are

Five Star Bank is a high performing $3.6 Billion community business bank operating through 7 offices - 5 in the Capital Region, 1 in Chico, and 1 in Redding.

With an emphasis on commercial real estate and small, business we partner with organizations to help them be successful by providing highly customized banking solutions.

Organizations bank with us because of our entrepreneurial and empathetic spirit, speed to serve and deep connection to our market.

And they trust us.

Position Overview

The VP of Marketing Strategy is responsible for collaborating on marketing strategy and creating multi-channel ad campaigns to enhance, leverage and promote the Five Star Bank brand, employees and customers, in accordance with Five Star Bank's marketing plans.

This position is also responsible for assisting in various content creation mediums under the direction of the Chief Marketing Officer.

Because the breadth of duties is diverse, organization and time management are vital. The sensitive nature of the information involved requires a high degree of tact as well as discretion. This position also requires exceptional attention to detail and excellent writing skills.

Essential Job Functions

Work with the CMO to identify and develop marketing campaigns to promote the brand, employees and customers (particularly in the San Francisco Bay Area)
Interface with professional associations and organizations to leverage and build relationships and identify partnership opportunities including in the San Francisco Bay Area
Identify opportunities for advertising based on geographies and market verticals, and with CMO, execute on said opportunities
Under the direction of the CMO, and in collaboration with the marketing team, write and design various content pieces including advertising in print / radio / cable news / social media posts, and niche market collateral for distribution, including Annual Report and ESG Report
Working with CMO, create content including articles, interviews, video and podcasts to build content library and promote the brand, its people and customers on websites and social media
Responsible for successful management and execution of Responses to Requests for Proposal and related Expression of Interest
Research and provide quarterly competitor analysis to CMO and provide input on strategy or opportunities in marketing space
Working with marketing team, maximize search engine optimization for all social channels
Working with marketing team, execute on social media ad campaigns and track ROI through data analytics including Google Analytics
Review client touchpoints (including relationship management, lending and business development) to ensure consistency and adherence to brand standards
Attend and assist with company events in support of business development efforts
Acts as representative of Five Star Bank to internal and external stakeholders and operates with the highest level of professionalism and integrity
Must have excellent attention to detail and strong writing skills
Comply with all Anti-Money Laundering Laws and Regulations
Other duties and project management as assigned

Requirements:

Bachelor Degree in Communications, Marketing, or Public Relations
Minimum years related work experience
Proficient with computers including use of Microsoft Word, Excel, PowerPoint, & Outlook
Working knowledge of data analytics and search engine optimization
Social media channel management proficiency, HTML a plus
Experience with Photoshop or Lightroom and Canva
Excellent verbal and written communication skills, especially writing skills
Professional appearance and demeanor
Acute attention to detail
Demonstrates a high level of professionalism in dealing with confidential and sensitive issues
Coordinate multiple tasks simultaneously and ability to manage priorities and workflow
Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
Commitment to excellence and high standards
Ability to deal effectively individuals at all organizational levels
Good judgment with the ability to make timely and sound decisions
Strong organizational, problemsolving, and analytical skills

Other Duties

The purpose of the job description is to outline the duties and responsibilities for which the position is held accountable.

The job description does not restrict the right of management to change, alter or reassign duties at any time with or without notice.

EEO Statement

NOTE:
Five Star Bank personnel are employed on an at-will basis.

All employment is at-will and can be terminated with or without cause, at any time, by the Employee or by Five Star Bank for any reason or no reason whatsoever, with or without notice.

Pay:
$85, $95,000.00 per year

Benefits: