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Social Media Strategist - Washington, United States - Percepta House
Description
Job DescriptionJob Description
Job Title:
Social Media Strategist
Location:
Washington, DC
Position Overview:
We are seeking a creative and strategic Social Media Strategist to join our team.
The ideal candidate will be passionate about social media trends, platforms, and analytics, with a proven track record of developing and executing successful social media strategies.
Responsibilities:
Research and stay updated on industry trends, audience preferences, and competitor activities to inform social media strategy.
Create engaging and original content tailored to each platform and audience segment, including text, image, and video content.
Manage social media accounts, including content planning, scheduling, posting, and community management.
Analyze social media performance metrics and KPIs to evaluate the effectiveness of campaigns and identify areas for improvement.
Collaborate with cross-functional teams, including marketing, design, and sales, to align social media efforts with overall business objectives.
Stay informed about platform algorithm changes, advertising options, and best practices to optimize social media campaigns.
Stay up-to-date with emerging social media trends, tools, and technologies, and recommend innovative strategies to enhance our social media presence.
Qualifications:
In-depth knowledge of social media platforms, algorithms, and best practices.
Excellent written and verbal communication skills, with the ability to craft compelling content and engage with diverse audiences.
Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions.
Creative thinking and problem-solving abilities, with a passion for innovation and experimentation.
Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.
Proficiency in social media management tools, analytics platforms, and content creation software.
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