Director, Integrated Communications - Washington, United States - UnidosUS

Description

• Serve as a liaison to assigned program and policy teams and develop quarterly and annual communications plans that ensure alignment of communications activities across both teams (e.g. workforce policy and workforce programs).
• Provide guidance on communications best practices and facilitate crossteam collaboration to set, socialize, and update communications strategy for components, including objectives, audience definition, key messages, talking points and value proposition statements.
• Monitor UUS, Affiliate, and partner communications activities to ensure strategic alignment and consistency across communications channels.

• Lead campaign planning with stakeholders and marketing and communications channel owners, including gathering requirements, setting campaign objectives, and defining scope.
• Coordinate planning and implementation of crosschannel outreach strategies and campaign activities in partnership with marcomm channel managers, through the creation and ownership of a detailed project timeline that drives ensures alignment and drives ontime delivery.
• Develop campaign measurement and evaluation plan, tracks metrics in collaboration with channel teams, provides reporting to stakeholders and optimizes campaign based on learnings.
• Represent assigned program and policy areas as a spokesperson when needed and represent marcomm in crosscomponent meetings or engagements with partners (including sister advocacy orgs, state/federal agencies, and corporate partners).

• Develop indepth knowledge of the component area's work, collaborates with Editorial team to identify and source stories from Affiliates and other partners.
• Write creative briefs that convey the campaign story/narrative and requirements to inspire excellence from internal and external creative teams.
• Cocreate, with inhouse design, editorial, and social media teams and/or external creative agencies, the strategy and development of the [issues areas]related written and visual content for distribution through communications channels.

• Provide a "front door" to the Marcomm team across UnidosUS functions for any communications and marketing needs related to assigned component areas (eg. Workforce Development).
• Work with Marcomm operations to provide cost estimates (including staff time), process/approve vendor invoices, track expenses, and provide reporting.

• Minimum of 8 to 10 years of experience in communications or marketing, with at least 5 years working on a [components]related issue, campaign, product, or service.
• Experience in endtoend management of public communications/outreach campaigns, including managing processes and systems to integrate input, secure buyin, and produce highquality outputs within established timelines.
• Experience in a breadth of communications channels and best practices across media relations, social media, digital marketing and thought leadership.
• Deep knowledge of the current workforce and financial empowerment landscape and issues impacting the Latino community, and related communications best practices, including experience translating complex topics to different audiences.
• Travel requirement: 10%20%, depending on location.
• Demonstrated experience with and knowledge of the Latino Community.

• Familiarity with the U.S. Hispanic community, Hispanic nonprofit organizations, and the Hispanic market and consumer.
• Experience successfully targeting Latino or diverse populations, including children, young adults, and minority groups, or working with workforce or financial empowerment partners.
• Experience working with coalitions, publicprivate partnerships, and communitybased organizations.

• A steadfast commitment to UnidosUS mission, vision, and values Excellence, Accountability, Respeto.
• Commitment to U.S Latino community, Latino nonprofit organizations, and the Latino market.
• Able to provide both overarching vision and strategic direction, while also effectively managing and contributing to daytoday execution, including content development.
• Strong interpersonal skills, able to build authentic, trustbased relationships with peers, colleagues, and subordinates.
• Intermediate to advanced level Microsoft 365 Suite (Excel, Word, PowerPoint, One Note, Teams, SharePoint)
• Excellent oral and written communication skills.
• Comfortable with ambiguity and able to work under time pressure to meet deadlines.
• Well organized with an acute attention to details.

• Develops strategies to achieve organizational goals; Understands organization's st