Specialist CRM - Katy, United States - Academy Sports

Academy Sports

Verified Company

Katy, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Responsible for coordinating CRM specific initiatives including: loyalty, acquisition, retention, and development strategies. Will work cross-functionally to provide best-in-class CRM campaigns.

Education:

Bachelor's degree in Business, Marketing, Communications or other related field

Work Experiences:

24 years of CRM or digital marketing experience
Background in retail or services a plus

Skills:

Understanding of CRM and marketing automation techniques including A/B testing set up, list uploads, and customer journey mapping
Confidence in developing and executing lifecycle marketing campaigns and communications across digital, traditional, and ecommerce channels
Understanding of marketing analytics a plus (Google Analytics, Adobe Analytics and Business Intelligence Tools)
Excellent project management skills and ability to align efforts across multiple stakeholders
Strong critical thinking, analytical, organizational, time management, and interpersonal skills
Must be agile with a studentfirst mentality and ability and energy to operate in a fastpaced environment

Responsibilities:

Support marketing efforts for Academy's retention programs, working crossfunctionally with multiple teams (i.e. Digital Marketing, Brand, Creative, Marketing Technology, Insights & Analytics, and eCommerce)
Maintain process for coupon offers, promotions, and touch points across marketing channels
Maintain budget process for forecasts, accruals, and invoicing
Conduct daily operations of the CRM program including the marketing calendar, promotional planning, measurement/analytics, and creative approvals
Maintain a strong customer relationship by developing CRM activations that lead to incremental sales, increased retention, engagement, and loyalty
Analyze and report on campaign results and identify new opportunities
Execute testing plans across CRM tactics and in turn, synthesize results into meaningful and actionable insights that can be socialized and presented across key stakeholders.
Build and execute multichannel customer journeys
Pilot programs while minimizing operational financial impact
Closely monitor industry changes/ trends and translate those into proactive, actionable recommendations and share those opportunities with internal and external teams as appropriate
Duties may change; team member may be required to perform other duties as assigned

Physical Requirements & Attendance:

Acceptable level of hearing and vision to perform job duties
Adhere to company work hours, policies, procedures, and rules governing professional staff behavior

Full time

Equal Employment Opportunity:

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.