- Lead Media work, innovation, and disruption building Volvo 1st Party Data (1PD) into our National, Ad Group, and Retailer media audiences for retargeting across the tiers, and building look-alike audiences that expand our growth and conquest opportunities.
- Plan and execute Local non-biddable media across Video, Digital, Audio, DOOH, etc.
- Align channels, tiers, biddable media, and local media across Brand, New Car Launches, Product, Used Cars and Aftersales.
- Align media channels, timings, implementation, and media performance reviews.
- Monthly updates into media including offer, incentives, Website URL changes, for media performance optimization.
- Frequent media partner reviews including Joint Business Plan Alpha/Beta, Test & Learns, Added-Value, MArTech/Data developments.
- Expand Digital Media and CRM together into collaborative SFMC campaigns across channels.
- Assist in the development of Data-Lake to Audience Hub APIs to feed Customer Data Platform Like Tech-Stack, and into Marketing Engine flows.
- Continue to build Media needed audience specifications for all Tiers.
- Assure ID Resolutions and use of 1PD data approved with Compliance & Ethics team as Data Privacy Lead.
- Collaborate across multiple stakeholders to support the above and/or new use cases and document requirements.
- Work with MarTech Team building out the Consumer Data-Spine needed for Marketing Automation, Scaling, and Predictive Modelling.
- Participate in Data-Sharing cross-functional teams with Digital, Compliance, MarTech, etc.
- Work with third-party digital, data, and other vendors as applicable, example Conversion APIs.
- Become the point of reference for Data for Marketing (Media, Creative, CRM) within the company.
- At least 5-8+ years' experience in Marketing and working with Digital Media, Media Agencies, and Media Partners.
- Excellent oral and written communication skills, including effective presentation skills.
- Established relationships with digital media & marketing teams.
- Proven experience in developing and executing innovative, digital media plans across Tiers and Channels.
- Experience leading media agency relationships.
- Experience with building sales & marketing plans across all channels.
- Ability to successfully manage multiple tasks and balance competing priorities.
- A roll-up your sleeves "get-it-done" mindset.
- Ability to manage high-pressure projects while staying resilient and positive under pressure.
- A passion for Volvo Cars and an ability to engage diverse audiences.
- Possess a strategic mindset, creative approach, and proven ability to execute.
- High degree of attention to detail.
- Confident decision making with a bias for action.
- Comfort with change and ambiguity.
- Strong networking, relationship-building, and collaboration skills.
- Collaborator with a strong ability to work with cross-functional teams and communicate proactively and collaborate with key stakeholders in sales & marketing, and digital / finance / other.
- Strong analytical skills and ability to leverage data to inform decision making.
- University degree in business or relevant subject such as marketing, communications.
- Automotive experience is ideal.
- Excited to work in a hybrid role based in Mahwah, New Jersey.
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Media Operations - Mahwah, United States - Volvo Car Corporation
Description
We are people who want to make a difference.Everything we do starts with people. It's what makes us different from all other car companies. If you share our belief in the power of people and our passion for human-centric innovation, you will thrive together with brilliant, like-minded colleagues who are committed to making a true difference?
Media Operations & Audience Manager
Mahwah,NJ
Be part of the change.
Nothing beats being part of positive change. We are on a truly exciting journey, working together in a fast-paced global environment to break new ground in almost every aspect of our operations. Right now, we have an exciting job opening for you in the U.S. Marketing Organization.
Volvo Cars has a fantastic opportunity in Marketing to serve as Media Operations & Audience Manager, supporting our growth strategy and our aim to create value through marketing technology and digital media communications, that is led with consumer-centricity, while building increased automation, scaling, and predictive data-sharing capabilities, that all drive positive consumer experiences and increasing return on advertising spend, from brand to product to retail.
Job Summary:
You will play a vital role in driving the marketing and digital media transformation of Volvo Cars USA. Collaborating closely with cross-functional teams, including Digital Team, MarTech Team, Media Team, Media Agencies, Media Partners, and CRM Team, while shaping and connecting digital marketing to consumers across their journey from brand and product awareness, to shopping considerations, toward purchase conversions.
Primary Responsibilities:
Everything we do starts with people. Our purpose is to provide freedom to move, in a personal, sustainable, and safe way. We are committed to simplifying our customers' lives by offering better technology solutions that improve their impact on the world and bringing the most advanced mobility innovations to protect them, their loved ones, and the people around them.
Volvo Cars' continued success is the result of a collaborative, diverse, and inclusive working environment. The people of Volvo Cars are committed to making a difference in our world. Today, we are one of the most well-known and respected car brands, with over 40,000 employees across the globe. We believe in bringing out the best in each other and harnessing the true power of people. At Volvo Cars, your career is designed around your talents and aspirations so you can reach your full potential. Join us on a journey of a lifetime as we create safety, autonomous driving, and electrification technologies of tomorrow. Mahwah, NJ, US, 07430
Who are we?
Everything we do starts with people. Our purpose is to provide freedom to move, in a personal, sustainable and safe way. We are committed to simplifying our customers' lives by offering better technology solutions that improve their impact on the world and bringing the most advanced mobility innovations to protect them, their loved ones and the people around them.
Volvo Cars' continued success is the result of a collaborative, diverse, and inclusive working environment. The people of Volvo Cars are committed to making a difference in our world. Today, we are one of the most well-known and respected car brands, with over 40,000 employees across the globe. We believe in bringing out the best in each other and harnessing the true power of people. At Volvo Cars your career is designed around your talents and aspirations so you can reach your full potential. Join us on a journey of a lifetime as we create safety, autonomous driving and electrification technologies of tomorrow.
