- Lead external communications and public relations programs: Develop and execute an annual communications plan, PR and social strategies to reach key stakeholders, effectively conveying the unique positioning of Benetech to drive brand awareness, thought leadership and a positive reputation around longevity and relevance.
- Develop/execute a media strategy that cultivates press contacts, driving earned, owned, and shared media coverage across local, national, and international spotlights to support Benetech's key objectives; Outreach includes the drafting of press releases, pitches, banners, brochures, reports and other forms of external communications for initiatives, achievements, partnerships.
- Develop both proactive and reactive reputation management program, including brand style guide, key audience messaging, impact report and crisis communications process, to help respond to or pre-empt any reputational issues.
- Oversee external communications channels including social media and website ensuring consistent voice and tone across key communications and assets such as communications style guide, templates and updates of Goldstar, Benevity, 990 filing language, newsletters, social media and impact reports.
- Owner of the Benetech brand and primary storyteller: Identify communications platforms to deliver clear, high-quality, persuasive content that ensures Benetech's image mirrors a culture of diversity and inclusivity and resonates with diverse audiences to elicit increased engagement, awareness, strategic partnerships and donations.
- Collaborate with the Development team to develop materials for funding campaigns, grant stewardship and proposals, and leadership opportunities, including events, corporate partnerships, ambassador development, sponsorship opportunities, and drafting materials for Benetech's Board of Directors and Benetech senior leadership team. Manage and evolve Benetech's Advisory Council program to complement and round out industry expertise and key impact areas.
- Organize events that attract and steward individual donors, philanthropic partners and elevates Benetech's brand
- Manage CEO platform: Proactively seek, coordinate and script CEO amplification, thought leadership opportunities via event strategy, awards, interviews, content creation, and speaking opportunities for media coverage.
- Supervise Marketing Communications Specialist role and intern program.
- Bachelor's degreein a related field
- 5 or more years of experience in communications and PR, with at least 2 years directly managing communications strategy
- Ability to benchmark, measure and analyze the effectiveness of communications efforts with regular reports and analysis
- Current media and public speaking relationships and successful relationship management experience
- Well-spoken with tremendous command of the formal written word
- Remain current on relevant topics, trending stories, and new platforms/technologies and use this information to drive strategy, amplify our message, and increase visibility
- Exceptional EQ with superb people skills and ability to exude grace under pressure.
- Work collaboratively across functions to coordinate multichannel content generation and distribution to amplify and ensure consistent messaging and branding
- Familiar with traditional fundraising approaches and able to think creatively about ways to support Benetech's revenue goals
- Fundraising Experience
- Experience/knowledge of best practices in individual giving and issue-based campaigns
- Experience in technology and/or social change communications
- Self-motivated, confident, and strong work ethic
- Detail-oriented planner
- Standard / Remote office setting; proximity to office equipment that includes electronic devices
- Must remain at a workstation for at least 50% of the time; will need to use equipment that includes electronic devices
- Perceive and interact with text, media, and people
- Communicate and accurately exchange information with text, media, and people
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Communications Manager - Palo Alto, United States - Benetech
Description
Position:
Communications Manager
Location:
Remote
Category:
Full time, Exempt
Reports to:
VP, Development
Direct Reports:
Marketing Communications Specialist
About Benetech
Benetech believes that equitable access to education is a human right. Our technology and services break down systemic barriers and empower all learners regardless of ability. Around the world, we partner with local communities to expand inclusive and equitable education opportunities.
To date we have delivered more than 20 million accessible books helping over 1.5 million students, jobseekers, and adults to read, learn, and pursue their dreams.
People at Benetech believe strongly in the mission, and we work hard to embodyour Truthseach day.Attracting candidates from all backgrounds
Our Benetech team reflects the diversity of the people we impact.
We hire great people from a wide variety of backgrounds, including members of historically marginalized or oppressed communities because it makes our organization stronger.
Research shows that individuals only apply to jobs if they meet all of the qualifications.We know there are great candidates who might not check all of the boxes and possess important skills we haven't thought of.
If that's you, apply and tell us about yourselfThe Opportunity
The Communications Manager drives Benetech's messaging, tells our story, and collaborates on strategy, sitting at the center of our outward-facing messaging and positioning for all Benetech programs, products and services, initiatives,and new solutions.
Provides a meaningful contribution to the mission and global impact through thought leadership, brand promotion and market awareness.Manages the Benetech communications plan and ensures that company and program goals are being met through the development and implementation of quality communications.
Key ResponsibilitiesQualifications and Core Competencies
Required:
Preferred:
Travel obligations:
Travel for this position may take up to 10%
Physical Demands and Working Environment:
Communications Manager professionals in Palo Alto
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Mengwen Zhang
Chemical Biologist | Biochemist | Cell Biologist