- Monitor and assess customer's expectations for products and services.
- Identify and understand emerging applications for Brooks' products.
- Translate customers' needs into specifications for Brooks' products and services.
- Make data driven decisions.
- Support customer escalations.
- Manage projects. Work closely with engineering, operations, and quality to bring to market products and services that meet customer's requirements.
- Monitor the competitive environment. Identify threats and opportunities and be proactive in addressing those.
- Give feedback where required on key features that Brooks' may want to focus on to retain or gain market share.
- Implement pricing strategies to maximize Brooks' opportunities for penetration and profit.
- Perform profit analysis for current and proposed products.
- Manage product cost position by product feature assessment and segmentation, portfolio rationalization, basic product design and process cost reduction.
- Work with marketing communications to implement promotions, target communications, internet, and social media strategies in support of the product, portfolio, and market strategies.
- Develop sales support/literature, web content, and training materials to enhance effectiveness of all selling activities.
- Travel (< 25%) as required to understand customers needs, support major account activity, maintain product awareness, provide training, support trade shows and assure factory performance.
- Ability to work with others in a team environment and influence actions without formal authority.
- Regular attendance.
- Other duties as assigned.
- Bachelors degree in business, science, or engineering required, MBA preferred.
- 5-7 years of related experience preferred.
- PC knowledge with Microsoft Windows and Office required.
- Knowledge and understanding of semiconductor process equipment and processes strongly preferred.
- Excellent verbal, written, and presentation skills required.
- Ability to work effectively on a team and across the organization to achieve objectives required.
- Ability to understand and communicate technical information and an understanding of marketing responsibilities including product portfolio, price, promotion and distribution preferred.
- Health and dental insurance
- Company Paid Life Insurance / Short and Long Term Disability
- 401K plan with generous company match
- Vacation, personal days and holidays
- Continuing education reimbursement program
- Flexible spending accounts
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Global Product Marketing Manager - Hatfield, United States - Brooks Instrument
Description
Job Description
** Basic Function**
To enhance Brooks' market participation, sales and profitability for the assigned Level products by managing the basic marketing mix (Product, price, promotion and distribution).
** Essential Duties and Responsibilities**
Qualifications:
Qualifications
** Education and Experience**
Additional Information
Our employees enjoy competitive, merit-based salary plus excellent benefits including:
The opportunity to join a well established (70 + years in business) yet dynamically changing organization that works together as a team to meet the challenges of satisfying customers' needs and managing rapid growth to better compete in a global marketplace.
ITW Company Overview
ITW was built on innovation and the strength of new ideas. These values have helped us expand into multiple platforms in nearly 60 countries. But at each of our businesses, the independent entrepreneurial spirit and freedom to innovate remain strong. It's the highly talented people at ITW businesses all over the world who drive our success through new products and customer driven solutions. Together, we are ITW—a Fortune 200 company that has prospered for 100 years, and changed the way people live and work, all over the world.
Please visit our website:
Brooks Instrument is an Equal Opportunity Employer / Affirmative Action employer. All qualified applicants will receive consideration for employment without required to race, color, religion, sex, national origin, disability, or protected Veteran status.
ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.
