- For internal customers, such as Key Account Managers and Sales Representatives, the individual will utilize digital, printed media and other delivery mechanisms to efficiently promote Chart & Howden solutions, capabilities and connectivity to the end-users.
- For external customers, such as end-users, the individual will liaise sales and other teams to develop a comprehensive external campaign and communications plans.
- The individual will be exposed to near-category skills through development plans and objective setting for strategy, sales channel management, marketing management and information technologies.
- Support brand standards and be the local Brand Champion by Coordinating marketing and external branded document material development and ensure materials adhere to brand standards throughout all business units. Will conduct brand audits to ensure proper branding.
- Support, work collaboratively with aftermarket teams to create and manage cross-organizational, integrated marketing plans (annual basis, internal & external).
- Enhance brand awareness, keep key stakeholders informed.
- Develop and execute marketing communication plan for key industries and New Product Development based on the organizations strategic plan.
- Handle internal communications such as internal monthly newsletters, company intranet, etc.
- Lead campaign planning and execution for aftermarket
- Establish yearly campaign plans based on market analysis, company strategy, and feedback and support from sales and commercial leadership.
- Develop and implement a range of communication materials, including sales tools, brochures, content, emails, and other marketing collateral as needed to company brand standards.
- Lead and execute planning of Marketing-related responsibilities and coordinate with other business entities.
- Evaluate campaign execution and develop plan for best practices to be distributed to other business units.
- Work as necessary with global and local internal customers to insure campaign awareness, coordination, and other aspects are executed to plan.
- Lead project management and material development for all aftermarket trade shows within region
- Coordinate entire show and lead pre and post show activities
- Lead employees in lead capture and follow-up to determine show value
- Develop & reevaluate trade show plan on an annual basis to ensure that they are still the best shows and give positive ROI
- Develop and maintain booth that stops and engages attendees long enough for employees to qualify
- Mange local customer Net Promotor Score process
- Coordinate the release of customer NPS surveys
- Collate and report on customer feedback to help drive net promoter status
- Remain knowledgeable about industry best practices to develop and maintain competitive advantage
- Partner with all central functions such as Quality, Engineering, Finance, IT, and HR to ensure that enabling strategies and tactics are in place and are consistent with broader business strategies and tactics.
- Engage in continuous improvement for processes included in and adjacent to job role. Recognize and resolve customer satisfaction issues (both internal and external).
- A Bachelor's degree in Marketing or Business related discipline
- Office Environment
- Lift up to 20 lbs.
- Sitting, standing, stooping, bending, other movement as necessary
- Computer usage
- Experience working in a team environment.
- Proven ability to influence cross-functional teams without formal authority
- Uses oral and written communication skills effectively
- Excellent organization skills
- Proficiency in Microsoft Office products, specifically Power Point, Word, Excel.
- Experience within a B2B marketing environment.
- Market analysis skills/experience gained via course work or employment experience.
- Forms constructive relationships.
- Experience/knowledge with industry standard CRM systems.
- Design and Graphic Software Experience
- Ability to:
- Adhere to Company Standards and Values
- Meet deadlines for assignments
- Interact personably with co-workers and associates
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Marketing Coordinator - Buffalo, United States - Chart Industries
Description
Marketing CoordinatorLocation: Buffalo, NY, United States, 14043
Company: Chart Industries
_Ensuring Charts Success_
"Charts vision is to be the global leader in the design, engineering and manufacturing of cryogenic process technologies and equipment for the Nexus of Clean -clean power, clean water, clean food and clean industrials, regardless of molecule.
Jill Evanko, CEO of Chart Industries
Cooler By Design- Charts principal focus is the design and fabrication of cryogenic equipment; so you can see where we get our tagline from, right? Well, yes and no
see, we think the stuff we design and build is pretty cool too. Whats more, were problem solvers. Customers dont come to Chart with an equipment specification, they come to Chart with a challenge.
Thats where you come in, because someone has to figure it out, all the way from conceptual design to installation and commissioning of equipment at site.
The applications we service are pretty diverse (and cool) too
from solutions for launching rockets into space; to providing low carbon energy for vehicles, industries and even entire communities; to the preservation of critical human and animal tissue.
well, thats Chart technology too (and its also cool) Interested to learn more? Take a tour ofChart Cityto get a feel of how Chart equipment solutions impact our daily lives.
We are currently seeking a Marketing Coordinator to deliver innovative and marketing content to internal and external customers in our Buffalo, NY office.
_What Your Day-to-Day Activities Will Be_
_Your Education Should Be_
_Your Physical Work Environment Will Require_
_Your Professional Experience Should Be_
_Chart is an equal opportunity employer_
Need an accommodation
with your job application or recruitment process ? Let us know Chart Industries welcomes qualified individuals with disabilities and provides reasonable accommodations for the hiring process.
Howden is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $55, ,100.00 Annual (USD). The successful candidates particular combination of knowledge, skills, and experience will inform their specific compensation.
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