- Execute strategic marketing plan and budget as approved and rebuild annually
- Regular posting and updates to social media platforms, website, and email blasts weekly
- Keeping mall signage, directories, and printed collaterals continually current
- Plan and execute mall promotional events to drive traffic and sales to mall tenants
(2-3/month) (Requires some nights & weekends). Maintain mall events calendar. - Work with not-for-profit organizations on events and fundraisers
- Write and distribute press releases for new store openings, events, and newsworthy happenings. Establish a relationship with local media and be prepared to respond to crisis situations with the Chief Marketing Officer. Measure all PR generated.
- Utilize new advertising campaign with agency of record to fit the season by making minor changes, writing radio copy, and adjusting digital ads
- Book advertising through established media buyers in advance and work with the Chief Marketing Officer on approvals
- Maintain social media advertising plan and generate posts 1-2 times a week
- Be a team player and work with the marketing team on joint mall advertising and sharing the responsibilities of holiday execution
- Oversee the customer service manager and staff to ensure gift card protocols are followed, the booth is staffed during required hours, and paperwork is completed thoroughly and timely. Assist manager with hiring and scheduling. Approve paperwork and serve as back-up to the manager when needed (i.e., vacation, sick)
- Establish relationships with mall tenants by visiting stores, talking to managers, tracking sales, and responding with marketing support and ideas (spend 25% of the time in the mall with tenants)
- Become an on-site expert on the mall and report to corporate as needed or at meetings on sales performance and tenant's point of view
- As part of the on-site management team, assist with the office duties as needed – be a team player With a small team of four, you will need to fill in and help others in a busy office
- Serve as community relations representative by attending local chamber meetings, becoming involved in visitor's associations and trade organizations that relate to the position/industry or have a regional benefit to the company
- Office located at The Mall at Greece Ridge Monday-Friday
- Requires travel to Pittsford Plaza weekly and other locations within Rochester for meetings *Must have a car and valid driver's license
- Requires attendance at all events *nights/weekends
- Some extra hours/weekends may be required during the holiday season when extra management staff is needed at the malls
- Due to public relations responsibilities, cell availability is needed for emergencies.
- Baccalaureate Degree in business, marketing, or a related degree
- Five+ years of experience as marketing director, public relations/communications manager, or events planner.
- Graphic Design or experience with Adobe Creative Suite required
- Retail management experience a plus
-
Director, Marketing
2 weeks ago
BN, an Augeo company Rochester, United StatesJob Type · Full-time · Description · Company Overview: · Since 2006, Brand Networks, an Augeo company, has been a leader in social media technology and services. BN's mission has been to provide cutting-edge employee advocacy and social advertising solutions that allow brands ...
-
Director of Marketing
2 weeks ago
Penn Foster Inc Rochester, United StatesEDUCATION / QUALIFICATION: · Bachelor's degree required. Master's degree preferred. Ten years of experience in communications strategy development, marketing, public relations, and customer service and five years of experience directly supervising staff and leading teams. Excell ...
-
Director of Data Analytics and Marketing
3 days ago
iWorld Professionals Rochester, United StatesiWorld Professionals is seeking a Director of Data Analytics and Marketing to join a growing Rochester, NY manufacturing company. If you are a strategic thinker and visionary leader who enjoys driving strategic insights and shaping marketing initiatives that directly drive sales ...
-
Sales and Marketing Director
2 weeks ago
Insero Talent Solutions Rochester, United StatesJob Description · Job Description · Insero Talent Solutions is recruiting a · Sales and Marketing Director · for a luxury senior community in Rochester, NY. · The Sales and Marketing Director is responsible for achieving and exceeding occupancy/sales targets. The Sales and M ...
-
Assistant Director of Marketing
2 weeks ago
Roberts Wesleyan College Rochester, United StatesAssistant Director of Marketing · Rochester, NY ) · Description · The Department of Adult & Graduate Enrollment (AGE)is seeking afull time,Assistant Director of Marketingto be a strategic thinker, strong communicator and active listener, the Manager is a savvy marketing expert ...
-
Director of Marketing
2 weeks ago
Greenlight Networks Rochester, United StatesGreenlight Networks is hiring a Director of Marketing to lead the company's residential demand generation and ecommerce sales in support of its growth trajectory. This individual will be responsible for developing and executing marketing plans that drive brand awareness, customer ...
-
Director of Marketing
3 weeks ago
Ithaca Hummus Co. Rochester, United States PermanentTitle: Director of Marketing - Ithaca Hummus · Location: Rochester, NY · Company Overview: We are a founder led Consumer Packaged Goods (CPG) brand dedicated to disrupting the category with innovative products that enhance consumers' lives. Our mission is to make eating well ea ...
-
Alumni Rel Marketing Comm Director
3 days ago
GreaterROC Rochester, United StatesOpening · Full Time · 40 hours · Range URG 113 · Ofc Sr Vice Pres Advancement · Schedule · 8 AM-4:30 PM · Responsibilities · GENERAL PURPOSE: · The Director of Alumni Relations Marketing Communications is a leader in Advancement who is responsible for ensuring high-quality, br ...
-
Sales and Marketing Director
3 weeks ago
Inserotalent Rochester, United StatesInsero Talent Solutions · is recruiting a · Sales and Marketing Director · for a luxury senior community in Rochester, NY. The Sales and Marketing Director is responsible for achieving and exceeding occupancy/sales targets. The Sales and Marketing Director manages the staff an ...
-
Paychex Rochester, United StatesOverview: · The Market Strategy Lead role will help to define our products and offerings as our current product strategy evolves. This individual will drive awareness, understanding, and response to the needs of our customers and market segments. This position will work closely ...
-
Sales and Marketing Director
4 weeks ago
Friendly Senior Living Pittsford, United StatesSales and Marketing Director · At our highly rated Senior Care Community located in Pittsford, NY - Cloverwood's exceptional offerings promote a passion for life, as well as personal growth and wellbeing of the whole person - in mind, body, and spirit. · Requirements for a Clov ...
-
Sales and Marketing Director
3 days ago
Friendly Senior Living Pittsford, United StatesSales and Marketing Director · At our · highly rated Senior Care Community · located in · Pittsford, NY - · Cloverwood's · exceptional offerings · promote a passion for life, as well as personal growth and wellbeing of the whole person · - in mind, body, and spirit. · Re ...
-
Sales and Marketing Director
3 weeks ago
Friendly Senior Living Pittsford, United StatesSales and Marketing DirectorAt our highly rated Senior Care Community located in Pittsford, NY - Cloverwood's exceptional offerings promote a passion for life, as well as personal growth and wellbeing of the whole person - in mind, body, and spirit.Requirements for a Cloverwood S ...
-
Director of Engineering
4 days ago
DSJ Global Rochester, United States**Director of Engineering - A Pivotal Leadership Role in Food & Beverage Manufacturing** · Are you ready to lead a groundbreaking project within an industry leading Food & Beverage manufacturer? We are seeking an exceptional Director of Engineering that will help oversee engineer ...
-
Internal Wholesaler
2 weeks ago
Manning & Napier Rochester, United StatesSummary · Our Intermediary Distribution Group services and drives sales via financial intermediaries including broker/dealers and RIAs. As an essential member of the sales and service team, you will partner with a senior territory-based sales partner to cover a territory of finan ...
-
Senior Director of Operations
1 week ago
Chick-fil-A Rochester, United States Full timeBackground Profile: · Bachelor's Degree (preferred) · 2 years of Leadership experience · Hospitality experience (preferred) · Passion for Chick-fil-A's values · Chick-fil-A Ear of Corn is looking for Rochester's best to join our team. Join Chick-fil-A and help us achieve our visi ...
-
Director of Operations
1 day ago
Always Compassionate Health Rochester, United StatesAlways Compassionate Home Care provides the highest quality of community home-based services, combined with exceptional compassion and innovation to enhance each patient's quality of life. By bringing together several of the top home health agencies in the state, we have become o ...
-
Property Manager Sign On Bonus
1 week ago
Real Estate Equities Rochester, United StatesTitle: Property Manager Job Classification: Exempt · Reports to: Portfolio Director · Purpose: Manage property operations to foster a community, meet financial expectations and supervise a successful team. · Real Estate Equities is looking for a full-time Property Manager to joi ...
-
Solutions Architect
1 day ago
IP Rochester, United StatesPosition Summary: · The Solution Architect assists with business development and retention of clients by supporting the revenue-generating activities of the direct sales team and other distribution channels as requested and supports company partnership efforts through the deploym ...
-
Human Resources Manager
2 weeks ago
forteq North America Inc. Rochester, United StatesThe ideal candidate plans, administers, organizes and directs the Human Resources management function of the company along the employee life cycle. The Human Resources Manager ensures to align the local Human Resources Strategy with the Business Strategy and the Corporate Human R ...
Property Director of Marketing - Rochester, United States - Wilmorite Inc
Description
Job Description
Job DescriptionPOSITION
Property Director of Marketing & Public Relations for The Mall at Greece Ridge (1.6M SQ FT) and Pittsford Plaza (500,00+ SQ FT).
Reports to Chief Marketing Officer and Property General Manager
ABOUT
Wilmorite is a leading commercial real estate development and management company based in Rochester, NY. The company operates four shopping centers in the Rochester market, including Eastview, The Mall at Greece Ridge, The Marketplace Mall, and Pittsford Plaza. Wilmorite has diverse experience developing state-of-the-art shopping centers, academic facilities, standard dormitories, apartment-style student housing suites, mixed-use complexes, large first-class hotels, casinos, resorts, and detailed renovations. It is a company devoted to being an active community member and forming alliances with other businesses and organizations that share these principles. Wilmorite has been a family-owned business for 70+ years, with the third generation of family members on the senior management team.
DESCRIPTION
We seek a highly organized, energetic, and creative marketing professional to implement the strategic marketing plan. The ideal candidate will be an experienced, self-motivated individual with skillful writing skills, creativity, and ability to multi-task. This position requires leadership and the ability to see what needs to be done. Planning and organization are crucial to success.
The Director of Marketing and Public Relations will work closely with the on-site management team for projects specific to the individual property(s) and the Wilmorite marketing team on joint campaigns and for consistency and branding compliance.
DUTIES & RESPONSIBILITIES
LOCATION/HOURS
QUALIFICATIONS
This description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of position scope.
