Director, Global Digital Strategy - Jersey City, United States - L'Oreal

L'Oreal

Verified Company

Jersey City, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Job Title:
Director, Global Digital Strategy & Content Distribution, CeraVe DMI

Division:
L'Oreal Dermatological Beauty Division

Location:
Jersey City, NJ

Reports To:
Vice President - Digital (CeraVe DMI)

Who We Are:

In the L'Oréal Dermatological Beauty Division, our purpose is to pioneer health and beauty to give the world life changing and sustainable dermatological solutions for all.

Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Skin Better Science) lead the way in skincare innovation, offering safe and effective products and services that deliver on their promises.

We invest heavily in research and development, and co-create our products with health professionals, scientists, and the 90,000 dermatologists we serve around the world.

We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.

If you want to lead in innovation, technology, & research, and you care about collaborating with passionate colleagues, serving communities, & acting for the planet please join us

CeraVe:

At CeraVe we believe that everyone has a right to healthy skin and are on a mission to provide therapeutic skincare to all.

As a leader in mass medical skincare, CeraVe is quickly expanding across all continents and has become the fastest growing skincare brand at L'Oréal.

As the #1 Dermatologist-Recommended Skincare Brand in the U.S, CeraVe is a leader in mass medical skincare.

At CeraVe, we believe that everyone has a right to healthy skin and are on a mission to provide therapeutic and accessible skincare to every person in the world.

CeraVe has grown by leaps and bounds and joined became a billionaire brand in sales. The brand has also been named by AdAge as one of the hottest brands in America in 2023.

And, was featured among some of the hottest brands as it relates to Gen Z in a Business Insider article.

CeraVe is now in 70 countries and the digital remit of the role is extremely wide.

The role has oversight over 70 countries' digital properties/voice which requires both implementation guidelines and executional elements. The team functions as an in-house agency while also working with external agencies.

What you will do:

The CeraVe DMI (global team) is looking to fill a more senior role on the digital team - the Director of digital strategy & content distribution.

This is an important role for the CeraVe DMI and for CeraVe teams around the world—50 countries and growing. The role reports into the VP, Head of Digital for CeraVe DMI.

Responsible for full digital strategy implementation
Work with a team of seven (and growing) + agencies on the following:
Big campaign ideas
Content and content distribution strategies (paid, earned, borrowed, owned)
Social media
Advocacy & influence
Media planning
Websites
Ecommerce / eretail
CRM / loyalty
Agency management and driving daytoday operations on new agency selection if needed
Big campaign ideas
Working with more junior staff to create playbooks for countries to implement campaigns
Content identification and ideation
Be prepared to write and/or review creative briefs
Content distribution strategies including digital media planning—endtoend strategies & ensure ontime delivery of 360 campaigns
Connecting offline to online in different environments from dermatology congresses to retail
Digital analysis and campaign reporting
Oversee daytoday management of strategic digital media initiatives, timelines, deliverables, etc.
Coordinates and builds strong relationships with crossfunctional teams marketing, medical, and countries
Counsels teams as a "digital expert" providing guidance on development of the digital marketing plan to support the brand and product launches in maximizing
Collaborates content with Broadcast / Print / OOH and crossfunctional teams in delivering integrated marketing programs across multiple channels, ensuring synergies and efficiencies between digital and broadcast / print media buys and content
Manages the digital media agencies to plan and execute content that drives traffic to website and sales on eretailers, Amazon, etc.
Have a deep understanding and execute on campaigns from all aspects of the marketing funnel
Creating strong digital strategies on new and innovative platforms like TikTok, Twitch connecting these platforms to larger strategies
Working with countries to implement campaigns, etc. including China
Help ensure our #1 shareofvoice ranking on social media in many skincare relates categories
Help ensure search continues to grow at a rapid pace on Google, Amazon

Who you are:

Bachelor's degree required, preferably in communications, marketing or business

years of experience in digital strategy—social media, advocacy, websites (e.g., search), e-commerce/e-retail/Amazon, community management, and content creation— ful