- Develop and execute multi-channel digital marketing campaigns, including email marketing, social media, and industry publications. Track and analyze campaign performance using tools like Google Analytics, providing regular reports on effectiveness, audience growth, and engagement. Continually optimize campaigns for maximum impact and ROI. Segment and maintain customer database for targeted marketing campaigns. Stay updated on industry trends and competitor activity for identifying new opportunities.
- Collaborate with freelancers and internal teams to create optimized marketing copy for digital and other platforms. Provide feedback and guidance on copy concepts aligned with brand messaging and technical expertise. Coordinate approval with internal teams. Generate content ideas based on market and customer trends.
- Work closely with internal teams to ensure marketing materials adhere to brand guidelines and effectively communicate technical expertise and product value propositions. Provide guidance on design and copy concepts aligned with brand messaging. Review and edit content from freelancers and internal teams as needed for digital optimization.
- Coordinate with external agencies for SEM, PPC, and social media paid campaign management. Ensure alignment with overall marketing strategy. Plan and execute meetings to review performance, optimize campaigns, allocate budgets, and strategize targeting. Collaborate with
- Design and implement a robust lead management system (potentially including a CRM platform - Hubspot) to optimize lead capture, tracking, distribution, and qualification. Collaborate with sales teams to ensure timely handoff of qualified leads and continually refine the system for maximum conversion rates. This role will be instrumental in championing our sales enablement efforts.
- Forge strategic partnerships with the sales team (internal and external) to cultivate seamless customer journeys and amplify sales force effectiveness. This will involve joint planning of marketing initiatives, ensuring messaging aligns across all touchpoints, and providing ongoing support to the sales team with sales enablement materials and targeted marketing campaigns.
- Champion our company culture as a key differentiator. Develop engaging initiatives to foster a positive and productive work environment for employees. Craft compelling employer branding and marketing messaging that effectively translates our unique culture to attract like-minded talent and strengthen our brand image externally
- Updates Company's website as needed.
- Distribute press releases, product announcements, and marketing collateral to our multiple audiences.
- Manage online profiles in associations, social media, and other industry accounts.
- Manage third-party profiles and related accounts.
- Prepare draft reports, budgetary, background documentation, and research for the Marketing Manager.
- Bachelor's degree in marketing, business, or a related field, with a preference for candidates holding a Master's degree in marketing or business.
- 5+ years of proven work experience in marketing and advertising.
- Strong technical background and experience implementing and managing CRM systems. Hubspot certification preferred.
- Proven strong project management skills with PM certification desired.
- Marketing and Advertising experience in industrial manufacturing and B2B is a plus.
- Proficiencies and expertise with Adobe CC, particularly in Photoshop, Indesign, and Illustrator.
- Google Analytics Individual Qualification (GAIQ) certification or equivalent experience using web analytics platforms (GA4 or Universal Analytics) and experience managing PPC campaigns on Google Ads. Additionally, experience or certifications with social media advertising platforms (like LinkedIn Ads) are a plus.
- Desired experience in delegating tasks effectively and managing projects from start to finish, while also demonstrating a strong ability to coach and develop others
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Marketing Specialist - Glens Falls, United States - Adecco
Description
Job Description
Job DescriptionMarketing SpecialistGoals are exciting, but achieving them with a team? That's pure magic Are you a self-starter who thrives on challenges and gets energized by collaborating with others to turn ideas into reality? If you're not afraid to ask questions and put the team's success before your own, then read on...
We are looking for an individual who possesses exceptional communication skills, a strong analytical mind, a positive attitude, and a desire to continuously learn and improve.
The ideal candidate should also be proficient in problem-solving and have a solid grasp of technical skills related to marketing and advertising.
This role requires someone who will effectively collaborate with cross-functional teams, drive data-driven insights, and develop and execute marketing campaigns that achieve measurable results.
Thrive in a B2B environment: Company's designs and manufactures complex industrial products for other businesses. Your B2B experience will be key to understanding and crafting targeted marketing messages for our audience.Manufacturing Know-How is a bonus:
Understanding the intricacies of manufacturing will allow you to better communicate the value proposition of our products and target the specific needs of our customers.
If you are a passionate marketer who enjoys staying ahead of industry trends and has a proven track record of success, we encourage you to apply for this exciting opportunity.
Key Responsibilities:
Additional Responsibilities Include:
Qualifications and Experience:
Equal Opportunity Employer/Veterans/Disabled
To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to
The Company will consider qualified applicants with arrest and conviction records subject to federal contractor requirements and/or security clearance requirements.
