Director, Organic Social - New York, United States - Darkroom

Description

We're building the future of advertising and are looking for the minds to help us do it.

Darkroom is a strategic marketing agency with unique access to specialized talent across the globe.

Our main function is to provide growth strategy, dedicated team staffing, and profitability consulting to enhance the value of our clients.

A category leader in results-driven growth marketing, Darkroom's success is attributed to our unique partnership model, rooted in small, nimble, and dedicated teams - powered by our proprietary MarketingOS.

Taking the startup mindset to the agency space, the collective expertise of our team of entrepreneurs and senior digital marketers are deeply aware of the newest trends in digital marketing.

Our learned experience has allowed us to take clients (and internal ventures) from $0 to millions in revenue in just a few months.

We work with game-changing brands: Crate & Barrel, Popchips, FEED, Olipop, & CALPAK, to name a few.

We are thrilled to introduce the role of Director of Organic Social, the first of its kind at Darkroom.

As the first employee on our Organic Social team, you will be the key ingredient in building out what we believe is the future foundation of all successful growth marketing programs.

The role is a mix of player-coach, and in the beginning, it will consist almost entirely of managing organic programs — mainly TikTok and Instagram — for consumer businesses across categories.

You will be working on building brands through compelling content, culturally relevant storytelling, and consumer engagement.


Ongoing Responsibilities:

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Strategy & Analytics

• Coordinate content creation, planning, scheduling, and community management to seamlessly integrate overall communications efforts with social media tactics
• Comfortable creating and deploying 35 videos per brand for TikTok and Instagram Reels
• Develop social content strategies, based on the understanding of the client's brand message, voice, objectives and target audiences
• Develop brand analysis and audit frameworks that can be used for new clients
• Develop trainings and consulting programs that can be used for new hires, client trainings, and other training purposes
• Develop engagement pods to provide social proof and cross collaboration between brands.
• Identify whitespace opportunities to elevate strategy & define distinct roles for content on each social platform to build brand equity
• Analyze and report on social data and optimize strategy based against business objectives
• Demonstrate thought leadership in building social media programs that develop, engage, and retain audiences
• Collaborate closely with internal and external crossfunctioning teams for ongoing social support
• Keep a finger on the pulse of social trends and happenings, new platforms, and competitive landscape
• Develop datadriven social media strategies that align with client objectives and industry trends, leveraging insights from analytics tools and platforms.
• Collaborate with crossfunctional teams to integrate organic social media efforts with paid media, content marketing, and overall marketing strategies.

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Client Management

• Lead client meetings and presentations, showcasing the value of organic social media in driving business objectives and fostering longterm partnerships.

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Team Management

• Recruit, mentor, and lead a talented team of social media professionals, including content creators, community managers, and analysts.
• Foster a culture of creativity, innovation, and collaboration within the team, ensuring highquality deliverables and client satisfaction.

Core Competencies:

• Indepth understanding of organic social media strategies, content creation, and audience engagement tactics.
• Strong leadership and team management skills, with experience in building and leading highperforming teams.
• Exceptional communication and presentation abilities, capable of articulating strategies, ideas, and performance metrics effectively.
• Analytical mindset with the ability to derive insights from data and optimize strategies for maximum impact.
• Proven track record of delivering successful organic social media campaigns and driving growth for clients.

Personal Traits & Habits:

• You are not afraid to be a leader and deliver thoughtful direction that keeps projects on track.
• You have a deep love for content creation and a demonstrated history of building followings for brands.
• Creative thinker with the ability to innovate and develop impactful social media strategies.
• You are able to be flexible, understand shifting client needs, deal with ambiguity, and adapt to the situation.
• Excellent problemsolving skills and the ability to adapt to changing client needs and industry trends.
• Strong interpersonal skills, with the ability to build relationships and collaborate effectively with clients and internal teams.
• Adaptable and flexible, with a commitment to continuous learning a