Vice President, Content - Burbank, United States - Zenith

Zenith

Verified Company

Burbank, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Description

Company Description
Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content.

We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Zenith is part of Publicis Media, the media arm of Publicis Groupe.

We're looking for an outstanding
VP, Communications and Content to lead Communications and Content strategy for the exciting & fast paced Tik Tok account out of our LA office.

This talent will be responsible for advancing the comms & content strategy for our TikTok efforts, pushing internal & client teams to stretch beyond traditional media plans & deliver breakthrough & innovative solutions that will win the hearts of consumers & attract new users to the fold, & then collaborating with planning & investment counterparts to bring the ideas to fruition.

An imaginative and inspiring creative leader, who is a bit of a polymath, with experience in both comms planning & content strategy.

Applicants must possess a foundational knowledge of media, culture, and platforms, be relentlessly curious about how those three forces evolve and intersect, and understand what's possible for brands when they can triangulate and tap into their collective power.

They should be, creative, collaborative, and determined to create truly breakthrough, differentiated, media-led work that delivers growth for our clients.

Sounds like you? Read on.

Day to Day, your role includes:

Maintain a deep knowledge of developments in media, culture, and platforms. Communicate relevant insights and updates to internal and external teams in simple, dynamic ways and use that knowledge to inform ideas
Collaborate closely with crossfunctional teams, including insights, strategy, creative and media to identify and interrogate territories and insights to get to ideas.
Connector between brand objectives & strategies and who/what/how to think about the consumer and how it relates to media strategy in current and future culture, across Paid, Owned & Earned
Pitch and sell ideas to internal teams and clients build presentation decks that clearly describe and romance ideas and deliver with captivating presentation skills.
Write simple and inspiring partner briefs; collaborate with media and platform partners to communicate ideas and evolve and improve them together.
Evaluate proposals from partners and make recommendations together with the planning investment leads
Oversee & ensure the seamless execution of ideas by providing feedback and direction, & helping manage partners.
Build relationships and trust with clients and agency partners.
Champion diversity, equity and inclusion to ensure our content reflects a wide range of perspectives and experiences.
Contribute to agency growth through identifying organic opportunities with clients and participation in new business.

Management/Supervisory Responsibilities:

Number of Direct Reports:
up to 2

Qualifications Capability Experience/Qualifications**:

Bachelor's degree
810 years' experience in a strategic/creative role in agency (communications planning/content) or brandside environment; 5 years experience managing people.
Proven experience and success in presenting plans to client and influencing top level client decisions related to local media strategy and implementation
Excellent leadership, management and motivational skills
Excellent organizational, interpersonal and quantitative/analytical skills
Strong client presentation skills and business writing skills
Demonstrated expertise in strategic planning and client relations
Detailoriented and proven ability to thrive in a fast paced environment
Strong understanding of how and why media and platforms work, from both a human/consumer perspective and in understanding marketplace, data, and technology dynamics.
Strong knowledge and passion for understanding people and culture.
Critical thinking skills to interrogate briefs and uncover hidden opportunities and insights as fodder for new ideas.
Exceptional written, verbal, and visual communications skills. Must be excellent at composing presentation decks, a captivating presenter and skilled longform writer with the ability to artfully simplify complex concepts. Capability with visual design tools (e.g. Photoshop) is a plus.
Excellent organizational skills. Able to prioritize tasks and meet deadlines in a fastpaced environment.
Highly collaborative and egoless. Able to work with talent of all levels across content, media, and crossagency teams and accept that the seeds of great ideas can come from anywhere.

Additional Information
Veterans are encouraged to apply.

All your information will be kept confidential according to EEO guidelines.

LI-Hybrid

24-5289