Vp, Brand Education - Phoenix, United States - L'Oreal

L'Oreal

Verified Company

Phoenix, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Job Title:
VP- Brand Education, skin
better science

Division:
L'Oréal Dermatological Beauty

Location:
Field

Reports To:
General Manager, skin
better science

Who We Are:

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty.

Our goal is to offer everyone around the world the best of beauty in quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty.

Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals, and skinbetter science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

About skin
better science

Skin
better science was formed in 2016 to establish a new biotech-based paradigm in skincare.

Our innovative approach is built on three pillars:

a technology pipeline of scientific innovation across multiple skincare categories, rigorous clinical substantiation of the safety and efficacy of the products developed from these novel technologies, and a partnership with dermatologists, plastic surgeons, and other healthcare professionals in the aesthetic medical community to deliver best-in-class skincare solutions to their patients.

Summary

Responsible for developing a brand education strategy that amplifies skin
better's unique value proposition, driven by our innovative product offering AND one-of-a-kind business model for internal employees, Authorized Physician Partners (APP) and prospects.

This role requires a pulse on the industry and needs of the different stakeholders, strong digital experience, and ability to manage and bring to market complex, cross-functional projects that touch IT, Operations, Sales, Medical Relations, Medical Affairs, and Marketing.

Expected to be highly innovative and collaborative, this role will require strong leadership in change management, product knowledge, curriculum development, omni-channel marketing, and strategic communications.

The Vice President of Brand Education will accomplish these goals and objectives through continuous innovation and execution of a specialized development plan.

Key Responsibilities

This role will be fieldbased and will require flexibility to travel to key brand moments and to markets with direct reports.
Lead team of fieldbased Educators that support the key objectives of the brand across three key pillars: Regional Product Education, Corporate/Field Education and Development, and Better Connect Education and Development
Work with Head of Corporate /Field Education and Development to develop strategy and roadmap to develop a bestinclass education curriculum for the skin
better sales team and internal employees, including ownership of National Sales Meeting planning and execution.
Work with Manager of Field Education to develop bestinclass strategy and plan to activate and optimize performance of the Regional Product Education Team.
Develop a vision and strategy to stand up a team of Better Connect Education Team of fieldbased digital experts deployed to provide support and education about the Better Connect program.
Collaborate with Sales Leadership and Marketing to deliver omnichannel educational experiences in alignment with customer needs and brand objectives related to the product portfolio and Better Connect.
The role will collaborate closely with peers and stakeholders including Sales, Marketing, Digital, Finance and HR.
Works closely and collaborates with Education Team stakeholders to ensure executional excellence from concept to completion.
Create standards for ongoing development and competency requirements for Education Managers that are relevant to current industry trends and as needed by the Sales Team and Customers.
Participate in gotomarket strategies and programs, including new product launches and major product and/or digital campaigns to ensure successful implementation.
Develop and manage departmental contributions and expenses to align with brand P&L targets.
Key participant in corporate calendar shows/activities and member of the skin
better Leadership Team.

Travel is significant at certain times during the year and could be 30-40% of the time for the US business.

Education & Experience